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At the top level of warming up, the main metric is coverage. First of all, it is necessary to tell as many people as possible about the company and product for a minimal budget, attract and convert leads who have entered the MQL on the website or landing page (we can interest them with the help of lead magnets) and, naturally, with the help of warming up mechanics, increase brand demand.
At Kompleto, we create content with the help of a large number of people, involving our colleagues in production, right up to the founders of the company, we write a lot of articles, we blog on VC, in Zen, we partner with the media, we hold a large number of events both within Kompleto itself and we participate as experts in external events and we shoot a huge pool of video content.
We structure the content and write down the topics so that they are displayed in search results, indicate the responsible employees from the production side so that the content is expert, and those philippines consumer email list who will help from the marketing side, we indicate the dates on which this content should be ready and what result was obtained:
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Thanks to this approach, our website traffic in 2024 compared to 2023 increased by 10%, and qualified leads increased by 30% in the first quarter and by 73% in the second quarter.
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How to evaluate the effectiveness of hea
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