Social media and an emphasis on analytics VK Advertising Adds New Tool — Audience Portrait

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Now platform users will be able to create an anonymous profile of the company's website visitors for a week based on three parameters: socio-demographic characteristics, geography and interests.

Thus, businesses will have access by default to the distribution of site visitors by gender and age, top 5 cities, and interests.


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By the way, the rating of popular interests will show sri lanka consumer email list which topics interest site visitors more than the average Russian Internet user. And this should be taken into account when planning promotion.

Important : to create an audience portrait, you need to install the VK Advertising pixel on your website. The functionality is available to businesses that have at least 1,000 website visitors per week.

Will the tool be useful? Time will tell.