Checking the specialist's work

[Mimaktsa10]

As one wise man said: “Healthy mistrust is a great platform for successful cooperation.” Therefore, checking the work of directors, especially at the initial stages, is extremely necessary.

We offer you a unique guide that will help you evaluate the selected specialist and his potential for further work:

Request an audit of finished campaigns . Use available checklists for verification. This will eliminate obvious amateurs, although it will not reveal deep problems.

Order an audit from specialists . Many agencies provide this service for free. Be prepared for a lot of comments, but approach them critically. After all, agencies also want to sell their services.

Ask questions . A competent kenya email list specialist will be able to explain why his campaign is set up in one way or another. The main thing is not to overdo it, so as not to be perceived as a problem client.

Checking the specialist's work

Source: shutterstock.com

Here is a short questionnaire for assessing the professionalism of a director during an interview; study it and apply it at your own discretion:

What guarantees do you provide? A professional can only promise to attract the target audience. If he agrees to work for a percentage of sales without additional conditions, this may be a sign of dishonesty.

What is your action plan? Ask what steps are planned to be taken in two, four months and beyond. An experienced director will offer a rough plan, while a newbie will refer to the need for constant adjustments.

What do you need to get started? Find out what information the specialist needs to get started. If he asks you to fill out only a short brief or answer a couple of questions, this may indicate an insufficient level of professionalism.

How many ongoing projects do you have? If a specialist has more than ten projects on hand, this may affect the quality of your task. Discuss this workload to understand whether he will be able to devote enough attention to new tasks.

Where will the advertising campaigns be placed? Clarify this in advance, as well as what actions will be taken if you decide to end the cooperation. Requesting access to accounts or offering to work on existing ones is standard practice.