Using Machine Learning to Improve Targeting
Posted: Thu Jan 30, 2025 6:51 am
Toutiao can in some ways be defined as the “Netflix” of information based on ultra-personalized recommendations creating a very immersive experience in the content. For this, it also uses AI in content creation. This is the 3rd phenomenon that is developing in China at the moment. (Co)creation of content On Toutiao's side, the company provides its users with tools that allow them to stage themselves with constantly evolving special effects. The entire treatment range is there: face change with different masks during video: face detection to position the mask, motion detection to change mask during video creation of animated avatar based on the recognition of body movements with the same technologies as those used for the autonomous car (detection of the risk that a pedestrian is crossing, etc.
) This creation then allows Toutiao to refine the gambling data cambodia media content offered based on how people present themselves. Criticized for the quality of the content published on the platform, Toutiao has also set up mediation tools, managed by a team of more than 2,000 mediators. In the same vein, we can mention iQiyi . Created by Baidu, this company was clearly launched to be the Chinese “Netflix” of content. iQiyi was introduced to the Nasdaq in 2018 with a valuation of 10 billion euros.
With over 100 million users, its goal goes beyond offering personalized and recommended content based on profile. “The use of AI goes beyond providing personalized content” Chinese people watch about 2 billion TV shows or movies per day. The technologies developed by iQiyi apply to many areas of audiovisual: casting assistance : from the films viewed, iQiyi will detect the actors' performances, their presence time, the consistency of their acting in relation to the film, their clothing habits, etc. iQiyi will thus be able to suggest actors to casting directors in line with the synopsis of the film, the emotional angle, etc.
) This creation then allows Toutiao to refine the gambling data cambodia media content offered based on how people present themselves. Criticized for the quality of the content published on the platform, Toutiao has also set up mediation tools, managed by a team of more than 2,000 mediators. In the same vein, we can mention iQiyi . Created by Baidu, this company was clearly launched to be the Chinese “Netflix” of content. iQiyi was introduced to the Nasdaq in 2018 with a valuation of 10 billion euros.
With over 100 million users, its goal goes beyond offering personalized and recommended content based on profile. “The use of AI goes beyond providing personalized content” Chinese people watch about 2 billion TV shows or movies per day. The technologies developed by iQiyi apply to many areas of audiovisual: casting assistance : from the films viewed, iQiyi will detect the actors' performances, their presence time, the consistency of their acting in relation to the film, their clothing habits, etc. iQiyi will thus be able to suggest actors to casting directors in line with the synopsis of the film, the emotional angle, etc.