Organic Search Positions for Published Blog Posts
Posted: Thu Jan 30, 2025 6:51 am
By editing the article, I could bring it to the first page with this keyword, but I would risk losing positions (and therefore visits to the blog) for the other words with which the article is positioned.
I went to check, clicking on the URL of the article and I discovered that that article is already positioned for 280 keywords. Not only that: for some of these words it is positioned much better , and also brings more traffic than the keyword “hair curls” .
Fortunately, there are also several articles in the list with good potential , but which are the benefit of using our database not already positioned for other, better keywords .
5 Tips to Update Published Blog Posts to Rank Better (and Get New Traffic)
Reread the article
You may notice that the text contains errors, or that it is convoluted, superficial, full of words that could be replaced with terms closer to the target.
Improving the style of an old post allows you to modernize it and attract new traffic
Over the years, you may have become more skilled at writing, and this will help you freshen up the style of your content. Also, take a look at your images . If you find that the photos you were using a year or two ago are terrible, replace them with high-quality images!
Optimize the article
In the past, did you have an embryonic idea of SEO? Didn't you put bold, bulleted lists and weren't able to choose H2 capable of explaining the topic to the reader? Maybe you used silent anchor texts, like Click here and Go , or you used search keys that didn't respect the search intent . These are some points to check and improve when you optimize old posts .
I went to check, clicking on the URL of the article and I discovered that that article is already positioned for 280 keywords. Not only that: for some of these words it is positioned much better , and also brings more traffic than the keyword “hair curls” .
Fortunately, there are also several articles in the list with good potential , but which are the benefit of using our database not already positioned for other, better keywords .
5 Tips to Update Published Blog Posts to Rank Better (and Get New Traffic)
Reread the article
You may notice that the text contains errors, or that it is convoluted, superficial, full of words that could be replaced with terms closer to the target.
Improving the style of an old post allows you to modernize it and attract new traffic
Over the years, you may have become more skilled at writing, and this will help you freshen up the style of your content. Also, take a look at your images . If you find that the photos you were using a year or two ago are terrible, replace them with high-quality images!
Optimize the article
In the past, did you have an embryonic idea of SEO? Didn't you put bold, bulleted lists and weren't able to choose H2 capable of explaining the topic to the reader? Maybe you used silent anchor texts, like Click here and Go , or you used search keys that didn't respect the search intent . These are some points to check and improve when you optimize old posts .