Future Trends in B2B Marketing
Posted: Thu Jan 30, 2025 8:29 am
DTM / Riedel Communications
The German Touring Car Championship, together with its parent company, chose a modern type of case study. These were low-cost video case studies in which technicians reported on their experiences with the working methods in the industry and the tools and resources used. The publication of these videos alone generated five extremely relevant leads for the company. This is an ideal example of how B2B marketing can certainly make use of contemporary channels and media.
Cisco
The B2B strategy of a well-known software manufacturer, which promptly invested in its own comic, appears even more innovative. In it, a new security program was presented in a creative way that clearly stood out from the competition.
The examples show that creativity and innovation bulgaria whatsapp data are key, but you must not lose sight of the target group. Before you pick up your pen and become a comic artist, you should check whether this is a good fit for your industry. The previous data analysis and target group identification are, as described, an essential component of the strategy.
Videos and comics almost seem old-fashioned when you take a look at the trends of the future. These include augmented and virtual reality to present products in a realistic way without the customer having to leave their desk. These services are developing rapidly. Sounds and supposedly even smells can now be represented using augmented reality.
Especially in times of the corona pandemic, the focus in B2B marketing has shifted to purely online communication. This also includes holding live events that interested parties can follow online and thus make an informed decision for or against the company. In order for such events to run smoothly, a stable technical infrastructure is required.
Finally, we would like to discuss the possibilities of influencer advertising. In the past, actors were hired specifically for an advertising shoot, but today it is often the other way around. Well-known personalities use their reach to advertise a product and receive a percentage of the profits in return. Depending on the type of product or service, this can also be attractive in the B2B sector.
Conclusion: Recognize and exploit opportunities in B2B marketing
B2B marketing offers companies a wide range of opportunities to operate successfully in the market and build long-term business relationships. By targeting a specific target group and using effective marketing strategies, companies can increase their brand awareness, generate qualified leads and ultimately increase sales. In addition, the generation of business customers often leads to longer-term cooperation.
The German Touring Car Championship, together with its parent company, chose a modern type of case study. These were low-cost video case studies in which technicians reported on their experiences with the working methods in the industry and the tools and resources used. The publication of these videos alone generated five extremely relevant leads for the company. This is an ideal example of how B2B marketing can certainly make use of contemporary channels and media.
Cisco
The B2B strategy of a well-known software manufacturer, which promptly invested in its own comic, appears even more innovative. In it, a new security program was presented in a creative way that clearly stood out from the competition.
The examples show that creativity and innovation bulgaria whatsapp data are key, but you must not lose sight of the target group. Before you pick up your pen and become a comic artist, you should check whether this is a good fit for your industry. The previous data analysis and target group identification are, as described, an essential component of the strategy.
Videos and comics almost seem old-fashioned when you take a look at the trends of the future. These include augmented and virtual reality to present products in a realistic way without the customer having to leave their desk. These services are developing rapidly. Sounds and supposedly even smells can now be represented using augmented reality.
Especially in times of the corona pandemic, the focus in B2B marketing has shifted to purely online communication. This also includes holding live events that interested parties can follow online and thus make an informed decision for or against the company. In order for such events to run smoothly, a stable technical infrastructure is required.
Finally, we would like to discuss the possibilities of influencer advertising. In the past, actors were hired specifically for an advertising shoot, but today it is often the other way around. Well-known personalities use their reach to advertise a product and receive a percentage of the profits in return. Depending on the type of product or service, this can also be attractive in the B2B sector.
Conclusion: Recognize and exploit opportunities in B2B marketing
B2B marketing offers companies a wide range of opportunities to operate successfully in the market and build long-term business relationships. By targeting a specific target group and using effective marketing strategies, companies can increase their brand awareness, generate qualified leads and ultimately increase sales. In addition, the generation of business customers often leads to longer-term cooperation.