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How can you integrate keyword research into a marketing plan?

Posted: Sun Dec 22, 2024 9:16 am
by tanjilaakter0011
The most important is the competitiveness of the sector .

Leaving aside the parameters that various tools use to indicate whatsapp in philippines the difficulty of positioning for a specific keyword, by studying the SERP we can understand who our competitors are , look at the quality of their sites and draw our own assessments regarding the real difficulty we have to face to compete on those queries.

advanced keyword research - alvise canal book
If we run a small business with a very limited budget, perhaps without the possibility of starting link building campaigns, it becomes senseless to compete for queries dominated by industry leaders. As I wrote in my book, however, we can always use keyword research to identify more uncovered market niches or specific micro-product categories that can allow us to obtain good results in terms of sales.


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In short, during the market analysis we are able to understand whether our project is feasible or not and, if it is, we already have the first data available to understand how to realize it.


This question is closely related to the previous one.

Through all the data obtained from the market, sector and competitor analysis we can develop a truly effective marketing plan.