Market potential - Variation in airline quadrants

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You'll notice that they change from country to country based on consumer demand and behavior, like in this example of the top 12 US airlines when also tracked in Canada and Mexico:



Let’s take a deeper look at the Growth Quadrant to understand how to do a competitive landscape analysis and how to assess market potential.

Make a map of your competition

Compare your rivals' positions and growth rates

Write a company website
Design a Growth Quadrant →
ADS illustration
How to estimate market potential?
It's one thing to study a static map of your competitive landscape to see where your closest competition is located.

And another is to track your competitors' movements over time to properly identify opportunities, estimate potential, and set benchmarks accordingly.

The key to defining market potential is understanding how you and your competitors can move from one quadrant to another based on the unique characteristics of your industry.

We recommend tackling one quadrant at a time to decipher your competitors' strategies and determine where you need to dig a little deeper.

Leaders: large online audience + high growth rate
Companies in the Leaders quadrant are the ones you'll want to research first.

Find out where their high levels of traffic are coming from and what italy mobile database tactics they are using to reach and engage with their customers.

Check if they have grown significantly and evolved from being “established players” to “Leaders” in the last 6 months.

It can be a good indicator of a tactical change in response to any threats posed by other players in a competitive market, such as Game Changers.

If this is the case, investigate their individual strategies by using features like Brand Monitoring , which will show you where these brands have been mentioned on third-party forums or websites.

Look at Traffic Analytics to see where their customers are coming from, so you can identify any areas where these players have seen recent success.