Context reminder
Clear definition of purpose
Call to Action
Consistent tone setting
Personalization and adaptation to the recipient
Follow-up email examples
Is it worth sending a follow-up email?
What is email follow-up?
Follow-up email is a message sent after email list of australia previous contact with the recipient, intended to remind, maintain the relationship or encourage them to take a specific action. This may be, for example, a response to a previous inquiry, a reminder about an unfulfilled transaction or an invitation to further cooperation.
Although follow-ups are most often part of the aforementioned email marketing , they can also take the form of phone calls or even letters, depending on the industry and customer preferences, among other things. However, it is not without reason that entrepreneurs decide to use electronic messages: they are cheap to use, fast and convenient.
When to send a follow-up email?
Sending a follow-up email at the right time is key to its effectiveness. When setting a deadline for sending, you need to consider the nature of the previous contact. Sometimes it will be appropriate to act quickly, while in other cases it is better to wait a little longer so as not to be perceived as intrusive.
Here are some tips on optimal sending times for the most common types of follow-up emails:
after the first contact : if you have not received a response to your first inquiry, sending a follow-up after 3-5 days can remind the recipient of your message and increase the chances of a response,
after a meeting or conversation : after a conversation with a client, it is worth sending a follow-up within the next 24 hours to summarize the meeting and determine further steps,
before an important deadline : when an important deadline is approaching, such as the end of a promotion, a payment deadline or the date of a planned event, a follow-up a few days before can remind the recipient to take action,
after receiving the reply and: follow-up can also be a response to a customer's message to confirm receipt of the information, thank them for their response, and plan further actions.