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From the content of the new book
The NEW free principle is divided into six major chapters:
1. Introduction to content marketing according to the principle of free
2. Corporate influencers, personal brands and personalities in content marketing
3. Plan and implement the content marketing strategy properly
In brief: The NEW principle free of charge …
… relies on high-quality knowledge as a success factor in content marketing.
… is easy to understand for absolute beginners.
… helps communication professionals to systematically viber data review and revise their own approach.
… provides argumentation support to rethink communication within the company and take it to the next level.
… is a pragmatic approach that leads quickly through the entire process to implementation.
… dispels fears, misunderstandings and outdated concepts and offers new constructive ideas instead.
… contains valuable, tried-and-tested tools.
You can find the book in the Wiley shop here.
Communication strategy, content marketing, corporate influencers: three books for my three main areas
This also brings us full circle. With my three latest books, I cover all three main areas of my own work: “Web or Die!” deals with communication strategy, “Brand Ambassadors – Success with Corporate Influencers” deals with the strategic development of corporate influencer programs, and “The NEW free principle” deals with content marketing.