Fortunately, you don’t need to know how to code to have a functional and well-designed online store . Ecommerce hosting platforms often have theme stores with a selection of high-quality, customizable pre-made templates.
However, the question remains: how to select the best website template taiwan cp number for your store? In this article, you will learn how to choose the right theme for your business:
The essential functions of a website template
How to Determine What Features You Need
Setting up your theme
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The essential functions of a website template
No matter what you're selling and who you're selling it to, there are several things your website template needs:
Basic eCommerce features like a shopping cart : You’re not starting a blog, after all! (Although having blogging features built into your eCommerce site theme may be important to you – more on that later.)
Mobile responsiveness : Mobile purchases accounted for more than a quarter of all online sales in 2019. Make sure your website template is optimized to support both desktop and mobile browsing experiences.
An easily understandable navigation system : If your product categories are difficult to navigate, it will be difficult to make purchases. If it takes you more than a few seconds to understand how a template’s navigation works, switch to another theme. Ideally, your website’s navigation bar will reflect your inventory classification system .
Fast loading time : A well-designed but slow template will turn away customers. Look for a theme that loads quickly on both desktop and mobile. Test your site speed and make sure it loads pages as quickly as possible. Google recommends a loading time of less than 3 seconds.
Google Fonts integration : You want to be able to choose a font that displays well on your customers' devices and doesn't add extra load time, after all.
Search bar : Customers who can't find what they're looking for will have a much harder time making a purchase without a search bar.
If a website supports the above features, you’ll have a perfectly functional shopping experience. You can find dozens of customizable website templates that check all of these boxes in Lightspeed eCom’s theme store .
How to Determine What Features You Need
To really choose the best website template for your online store, take the time to answer these three questions.
1. How do your competitors serve their customers?
Let's imagine for a moment a jeweler who takes inspiration from a hardware store to design their website theme — chances are it will seem off-theme , right?
You probably want to evoke a different feeling for your jewelry store, so your website design should reflect this.
The best way to learn how to evoke the specific feelings and impulses you want your customers to feel is to observe what other people are doing in your space. If you’re looking to take your home decor store online, for example, start visiting your competitors’ websites.
Make a list of the features you see on these sites, and note each time a feature appears on multiple sites. When doing so, try to look beyond colors and fonts, as you usually have plenty of room to customize these.