Matching the price with customer expectations. It makes no sense to attract a wealthy buyer with mass-produced Chinese goods. Likewise, it makes no sense to expect high demand in a rural telegram in the philippines store if shoes cost 30,000 rubles a pair on the counter.
Homogeneity of product range. If you are not opening a department store, it is advisable to concentrate on one or several product categories. If a small store offers both potatoes and motor oils, this will create the impression of an intermediary platform where everything is resold with a significant markup.
Selling related products. If the store displays sporting goods, literature on similar topics can be placed next to them. Someone who buys a barbell will be happy to use Schwarzenegger's memoirs about his path to success.
Upsell
Seasonality and situationality. Most sellers take into account the correspondence of the assortment to the season or some holidays - New Year, Easter, etc. A larger batch of goods relevant at the relevant time is purchased, and this allows to increase sales.
Fashion and market news. Always keep track of what a particular manufacturer is releasing if its products are presented in your store. Fresh collections always arouse interest among customers, regardless of whether they are going to buy something new.
Basic assortment of the store. Many products have an expiration date, and after a certain time the customer returns for a new batch. Such goods should always be present in the assortment, as they ensure repeat sales and prevent the customer from leaving for competitors.
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First steps to creating a range of products for a new online store
We offer several recommendations on how to determine the range of products when opening an online store.
Define product categories
Experience shows that the most popular stores among customers are those that specialize in a particular product category, in any niche.
Department stores can be relevant when selling children's products and goods for leisure and recreation. Do not try to put everything on the site. First, you need to build a reputation on one group of goods, and then expand the range to other categories.
In addition, if the site specifies one area of products, it will be more attractive to search engines. Homogeneity of products allows you to place a larger number of low-frequency and mid-frequency queries in their descriptions. This will increase the site's rating and will provide more users, which will increase the number of potential customers.