“We should reward the best content, regardless of the size of the site,” says Google
Posted: Sat Feb 01, 2025 6:54 am
The relevance of content on the internet, according to Google's perspective, should not be determined by the size or popularity of the platform on which it is published, but rather by its quality and usefulness for the user.
This statement resonates with the recent discussion about the need for a more equitable distribution in Google results pages, regardless of the size of the site and its content.
The importance of quality over size
Historically, popular belief suggested that internet giants had an insurmountable advantage in search rankings, relegating smaller sites to back pages, virtually invisible to the general public.
However, Google's position, articulated by Google's Danny Sullivan , comes to demystify this notion. In a post on X , Sullivan emphasizes Google's mission to value and reward high-quality content, regardless of the digital dimension of the person publishing it.
Assessment guidelines and the challenge of diversity
The controversy surrounding the dominance of larger sites in search results is nothing new. However, Google’s response to these criticisms points to a renewed commitment to promoting greater diversity on its results pages.
blog contents
Google's EEAT (Experience, Expertise, Authority, and line data Trustworthiness) guidelines, while an effort to quantify quality, should not be seen as a superficial checklist, but as an invitation to create genuinely useful and informative content.
Strategies for smaller sites
Given this scenario, the question arises: how can we effectively compete in this scenario? First, it is important to recognize the importance of developing content that not only meets Google's quality criteria, but that truly delivers value to its readers. This involves investing in in-depth knowledge about the topics covered, presenting verifiable information, and providing a positive user experience.
Additionally, search engine optimization ( SEO ) remains a vital tool, but it should be applied with a focus on improving the overall quality of content, and not just as a technique to “trick” ranking algorithms. Integrating ethical SEO practices, combined with producing exceptional content, is the best strategy for smaller sites to stand out.
This statement resonates with the recent discussion about the need for a more equitable distribution in Google results pages, regardless of the size of the site and its content.
The importance of quality over size
Historically, popular belief suggested that internet giants had an insurmountable advantage in search rankings, relegating smaller sites to back pages, virtually invisible to the general public.
However, Google's position, articulated by Google's Danny Sullivan , comes to demystify this notion. In a post on X , Sullivan emphasizes Google's mission to value and reward high-quality content, regardless of the digital dimension of the person publishing it.
Assessment guidelines and the challenge of diversity
The controversy surrounding the dominance of larger sites in search results is nothing new. However, Google’s response to these criticisms points to a renewed commitment to promoting greater diversity on its results pages.
blog contents
Google's EEAT (Experience, Expertise, Authority, and line data Trustworthiness) guidelines, while an effort to quantify quality, should not be seen as a superficial checklist, but as an invitation to create genuinely useful and informative content.
Strategies for smaller sites
Given this scenario, the question arises: how can we effectively compete in this scenario? First, it is important to recognize the importance of developing content that not only meets Google's quality criteria, but that truly delivers value to its readers. This involves investing in in-depth knowledge about the topics covered, presenting verifiable information, and providing a positive user experience.
Additionally, search engine optimization ( SEO ) remains a vital tool, but it should be applied with a focus on improving the overall quality of content, and not just as a technique to “trick” ranking algorithms. Integrating ethical SEO practices, combined with producing exceptional content, is the best strategy for smaller sites to stand out.