Brand Study/Brand Lift Studies: Find out how Facebook affects your brand perception

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Brand studies or brand lift studies are very similar to conversion lift studies because they work in the same way.
With a brand lift, your target group is divided into a test group and a control group, similar to a conversion lift. Here, too, only the test group receives the treatment (ad exposure), while the control group receives no treatment.
Unlike the Conversion Lift, however, the Brand Lift is about other metrics, such as advertising recall, brand awareness and association of the message, which is then presented to both groups through a specially created survey. Participation in a survey is voluntary for users and appears within the feed.
So, with the help of a survey in a brand lift study, you can find out whether your target group remembers you and your advertisements, what your target group thinks of you, or what things your target group associates with your core message.

You can conduct a brand lift study in the following cases:
You have already worked with a Facebook contact. Then the creation of the test is free of charge for you, but there are certain budget requirements of around €25,000.
Using the Facebook Experiments tool we introduced above. Here you morocco mobile numbers list can gradually incorporate brand surveys into your strategy to measure brand recognition, perception and awareness.
Remember:
You should not conduct a brand lift study if you are currently running other campaigns for the same brand or product within Facebook, Instagram and the Audience Network, as in this case people in your control group could see the ads from other campaigns. This would lead to distorted results.

3 possible limitations within your experiments
There are several limitations you can expect if you want to use Facebook's experimentation tools to measure the incrementality of your Facebook ads:

Insufficient statistical power (a test should have at least 80% significance)
This is the case if, for example, other campaigns are running that influence your control groups. Another reason could be that the test and control groups are too small, if the target group you have chosen is too small.

The treatment variable (ad exposure) cannot always be isolated
This case occurs, for example, if further advertising measures (print/TV) have too strong an impact or if members of the test group have contact with people from the control group.

You cannot include strangers
This is the case, for example, if not enough people participated in a brand lift study so that a representative uplift cannot be calculated.