Conversions are generally divided into hard and soft conversions:
Posted: Sat Feb 01, 2025 9:13 am
Types of Conversions
Hard Conversions: These types of conversions are conversions that are close to a purchase decision for a product or service. For example, signing up for a product demo, requesting a specific contact, or placing an order are examples of hard conversions.
Soft Conversions: These conversions are when a visitor is interested in a product or a specific piece of content but is not yet ready to make a purchase decision. For example, signing up for a newsletter or downloading informational content are examples of soft conversions.
Conversion and Potential Customer Relationship
In online marketing, the terms lead and conversion are often slovenia whatsapp number database used synonymously. Both terms refer to an interested party turning into a customer. However, the term lead refers primarily to contacting an interested party who can then become a potential customer through this action. After a conversion, the lead has already become a customer. A lead may be a prerequisite for a subsequent conversion, but conversion is not limited to just making contact and can occur in a variety of ways.
How to Measure Conversion Rate?
Conversion rate measures the number of users who perform a specific desired action.
The “end goal” is determined by the company; common examples include a customer placing an order, a user subscribing, or signing up for a free trial.
Hard Conversions: These types of conversions are conversions that are close to a purchase decision for a product or service. For example, signing up for a product demo, requesting a specific contact, or placing an order are examples of hard conversions.
Soft Conversions: These conversions are when a visitor is interested in a product or a specific piece of content but is not yet ready to make a purchase decision. For example, signing up for a newsletter or downloading informational content are examples of soft conversions.
Conversion and Potential Customer Relationship
In online marketing, the terms lead and conversion are often slovenia whatsapp number database used synonymously. Both terms refer to an interested party turning into a customer. However, the term lead refers primarily to contacting an interested party who can then become a potential customer through this action. After a conversion, the lead has already become a customer. A lead may be a prerequisite for a subsequent conversion, but conversion is not limited to just making contact and can occur in a variety of ways.
How to Measure Conversion Rate?
Conversion rate measures the number of users who perform a specific desired action.
The “end goal” is determined by the company; common examples include a customer placing an order, a user subscribing, or signing up for a free trial.