Copywriter for writing an article
Posted: Sat Feb 01, 2025 10:54 am
XThe author of the article should be an expert in his field. The problem is that such people usually do not have time for additional functions: the owner of the enterprise devotes maximum time to its development, HR is responsible for personnel, etc.
It is extremely difficult to assign copywriting to a specific specialist of the company, so people who professionally process texts are invited as authors of expert articles. They rely on information received from narrow specialists, but still the difference between copywriting based on source materials and material from personal experience is very big. That is why the digital community constantly talks about professional content.
There are three main approaches to creating ameriplan email leads expert articles.
The author is an expert
Let's say a practicing lawyer is preparing material on the topic of a credit borrower's protection of his rights in court. In this case, the article will definitely have expert content. True, this approach has its own nuances.
Advantages of the method:
the specialist is extremely deeply immersed in the topic and is familiar with the practice on this issue;
the result will be a 100% expert text.
Expert for writing article
Disadvantages of the method
the lawyer is performing his professional duties, so it is unlikely that he will be involved in preparing articles;
the new task will prevent him from doing his immediate job normally;
There is a high probability that the specialist does not know how to present information in writing in a way that is understandable and interesting to a wide audience, i.e. the presentation will suffer.
If a company has an employee who manages to do his job and is a talented writer, his abilities should be used. A team of specialists will take his copywriting as a basis to prepare and distribute expert articles.
As a result, the goals of the enterprise's content strategy will be achieved. However, a rare good specialist has the skills of a real copywriter.
The author is a professional copywriter
He can write on almost any topic, he knows how to correctly construct a text, find information, and knows how to process it to create unique material. He knows from which sources to get information, for example, about the treatment of a certain disease.
Since he does not have a specialized education and experience, he cannot assess the quality of the source materials and risks accidentally making a mistake.
It is extremely difficult to assign copywriting to a specific specialist of the company, so people who professionally process texts are invited as authors of expert articles. They rely on information received from narrow specialists, but still the difference between copywriting based on source materials and material from personal experience is very big. That is why the digital community constantly talks about professional content.
There are three main approaches to creating ameriplan email leads expert articles.
The author is an expert
Let's say a practicing lawyer is preparing material on the topic of a credit borrower's protection of his rights in court. In this case, the article will definitely have expert content. True, this approach has its own nuances.
Advantages of the method:
the specialist is extremely deeply immersed in the topic and is familiar with the practice on this issue;
the result will be a 100% expert text.
Expert for writing article
Disadvantages of the method
the lawyer is performing his professional duties, so it is unlikely that he will be involved in preparing articles;
the new task will prevent him from doing his immediate job normally;
There is a high probability that the specialist does not know how to present information in writing in a way that is understandable and interesting to a wide audience, i.e. the presentation will suffer.
If a company has an employee who manages to do his job and is a talented writer, his abilities should be used. A team of specialists will take his copywriting as a basis to prepare and distribute expert articles.
As a result, the goals of the enterprise's content strategy will be achieved. However, a rare good specialist has the skills of a real copywriter.
The author is a professional copywriter
He can write on almost any topic, he knows how to correctly construct a text, find information, and knows how to process it to create unique material. He knows from which sources to get information, for example, about the treatment of a certain disease.
Since he does not have a specialized education and experience, he cannot assess the quality of the source materials and risks accidentally making a mistake.