What if you could present a different marketing message to your target audience based on the source of their traffic or level of interest in specific products? Now it's possible and easy to do!
Using smart targeting, you can offer visitors founder email lists from Google a specific message and visitors arriving from Facebook a different statement.
You can also do more innovative segmentation and present a specific message to visitors arriving from a particular website; you can provide a unique benefit to visitors of that site and strengthen your collaboration with them.
Using traffic source segmentation can help you get the most accurate and correct message to any individual user.
Talk to your customers
Your visitors expect personalized attention; the era of faceless big brands is over; your visitors want to know who is behind the brand.
of objections regarding your online store.
Think of it this way: you are asking your visitors to trust you by entering their credit card numbers and making sure that the product reaches them as promised on the site. Displaying a support or virtual chat pop-up at the right time will help your visitors talk to a person and get a complete answer to all the objections that are stopping them from making a purchase.
Summary
Pop-ups have been widely used in recent years, and e-commerce websites that understood the potential of using pop-ups correctly managed to significantly increase conversion rates. Don’t be afraid to get creative. The right message at the right time can do wonders.
Pop-ups are a great way to get your message across to visitors; use them to offer something relevant based on the type of visitor and their behavior on the site. After entering the cycle, use A/B TESTING to find phrases, suggestions, and the best timing to achieve a winning conversion rate.What if you could target your advertising only to people in a specific geographic area? With geotargeting, you can do just that.
Geotargeting is the process of targeting a particular audience based on their location. For example, marketers can zero in on their target customers using their zip code, Internet Protocol (IP) address, or Global Positioning System (GPS) coordinates.
Geotargeting is a valuable tool for eCommerce stores because it allows them to target consumers in specific areas.
By using geographic targeting, businesses can ensure they are reaching the right people with their advertising and marketing efforts.
Continue reading to learn more about geotargeting and how your eCommerce store can take advantage of it.