To improve the position of a site in search results
Posted: Sun Feb 02, 2025 3:39 am
Check response codes - normally pages return code 200, or a one-time temporary redirect 301 to another page. All chains of mutual redirects, deleted pages, server errors 500 are subject to analysis with the help of the webmaster.
Increase page loading speed by checking it with PageSpeed Insights. In addition, this service will show optimization recommendations. The page should load no more than three seconds, half a second is considered an excellent result. To achieve such indicators, it is necessary to compress images, apply lazy loading of media content, and remove Java scripts to the bottom of the page.
Optimize media and code . It's good if you can reduce the size of the HTML code you download by getting rid of large CSS and JS blocks, eliminating non-functional lines, and checking the cleanliness commercial property owners database of the code. This means the absence of errors, unclosed tags, and broken links.
Connect an SSL certificate . Today, all resources need to switch to HTTPS and data encryption. For projects that are just starting out, you can choose free SSL certificates from Let's Encrypt.
Eliminate duplicate pages, redirect chains . Usually, the reason for duplicates is hidden in the features of the CMS, while redirects are the result of errors in the settings. Google and Yandex webmasters help to detect problems. It is necessary to check links at addresses with HTTP and HTTPS, in URLs with WWW and without WWW, with a slash at the end and without it. Among the less obvious duplicates there are identical products that the consumer can see by several links, or pages with parameters.
Equally important steps towards favorable ranking of commercial and other sites are setting up sitemap.xml and robots.txt files, using micro-markup on pages, loading a favicon, and preparing clear URLs. Particular attention should be paid to the mobile version, as it should be convenient for the audience to view the site from smartphones. It is equally important that it opens quickly and without problems when using the mobile Internet.
Increase page loading speed by checking it with PageSpeed Insights. In addition, this service will show optimization recommendations. The page should load no more than three seconds, half a second is considered an excellent result. To achieve such indicators, it is necessary to compress images, apply lazy loading of media content, and remove Java scripts to the bottom of the page.
Optimize media and code . It's good if you can reduce the size of the HTML code you download by getting rid of large CSS and JS blocks, eliminating non-functional lines, and checking the cleanliness commercial property owners database of the code. This means the absence of errors, unclosed tags, and broken links.
Connect an SSL certificate . Today, all resources need to switch to HTTPS and data encryption. For projects that are just starting out, you can choose free SSL certificates from Let's Encrypt.
Eliminate duplicate pages, redirect chains . Usually, the reason for duplicates is hidden in the features of the CMS, while redirects are the result of errors in the settings. Google and Yandex webmasters help to detect problems. It is necessary to check links at addresses with HTTP and HTTPS, in URLs with WWW and without WWW, with a slash at the end and without it. Among the less obvious duplicates there are identical products that the consumer can see by several links, or pages with parameters.
Equally important steps towards favorable ranking of commercial and other sites are setting up sitemap.xml and robots.txt files, using micro-markup on pages, loading a favicon, and preparing clear URLs. Particular attention should be paid to the mobile version, as it should be convenient for the audience to view the site from smartphones. It is equally important that it opens quickly and without problems when using the mobile Internet.