I always speak as an SEO in the media
Posted: Sun Feb 02, 2025 3:43 am
As editorial SEO at ABC.es, I have been able to observe certain changes.
The first and most important is the definitive and “radical” integration of our professional figure in the editorial office.
I think it has been the most important change I have experienced in these years.
As I have always said (I am also a journalist), there is no point in writing beautifully if no one reads you.
All journalists aspire to be spread, to be read.
And so, trying to do SEO on each of the pieces - especially those with the greatest traffic potential - is a philosophy that has been difficult to integrate into the daily work of the editorial team.
Fortunately, today SEOs are much more integrated into digital media as an essential part of the daily life of an editorial team.
The mentality that SEO is responsible for destroying journalism (as some believe) is fading turkey mobile database away, and a much more constructive vision is taking hold: trying to give greater visibility to news so that it has a greater impact.
Or at least, that's how I like to see this profession and how I try to work with my fellow journalists.
Another big change, and we'll see how it ends up affecting us, has been the incursion of Google Discover.
A second attempt by Google to create a “Google News” and it is generating a lot of talk.
What organizational recommendations would you give to professionals just starting out and what mistakes should they avoid?
Well, I think good planning for everything that is foreseeable is essential.
And in the end, in our daily lives we are always a little bit in step with current events.
Whether it's direct reports from Cabinet meetings, attacks, pandemic threats, cases of gangs, etc.
So, my recommendation for SEO in the media would be to have a plan for everything we can anticipate and establish "protocols" for action for breaking news, so that the work mechanics are always the same (publication times, content optimization with keywords and other elements, etc.).
The first and most important is the definitive and “radical” integration of our professional figure in the editorial office.
I think it has been the most important change I have experienced in these years.
As I have always said (I am also a journalist), there is no point in writing beautifully if no one reads you.
All journalists aspire to be spread, to be read.
And so, trying to do SEO on each of the pieces - especially those with the greatest traffic potential - is a philosophy that has been difficult to integrate into the daily work of the editorial team.
Fortunately, today SEOs are much more integrated into digital media as an essential part of the daily life of an editorial team.
The mentality that SEO is responsible for destroying journalism (as some believe) is fading turkey mobile database away, and a much more constructive vision is taking hold: trying to give greater visibility to news so that it has a greater impact.
Or at least, that's how I like to see this profession and how I try to work with my fellow journalists.
Another big change, and we'll see how it ends up affecting us, has been the incursion of Google Discover.
A second attempt by Google to create a “Google News” and it is generating a lot of talk.
What organizational recommendations would you give to professionals just starting out and what mistakes should they avoid?
Well, I think good planning for everything that is foreseeable is essential.
And in the end, in our daily lives we are always a little bit in step with current events.
Whether it's direct reports from Cabinet meetings, attacks, pandemic threats, cases of gangs, etc.
So, my recommendation for SEO in the media would be to have a plan for everything we can anticipate and establish "protocols" for action for breaking news, so that the work mechanics are always the same (publication times, content optimization with keywords and other elements, etc.).