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It is widely believed that the Net Promoter Score is the primary UX metric. However, it is important to be careful with it and not try to make serious decisions based on this metric alone.

It is impossible to form an objective list of optimal metrics for measuring user experience. There is only a division of metrics into behavioral and attitudinal. Selecting the most suitable indicators for a particular case is not so easy, because they must be important for the business and reflect the needs of the audience.

The resulting numbers will be meaningless if cpa email list they are disconnected from the users’ goals. When visitors spend a long time on a site, it is not an indicator of high UX. It is quite possible that they have to spend a lot of time on standard tasks. In any case, it is important to be as attentive as possible when working with metrics.


Checklist: How to Achieve Your Goals in Negotiations with Clients
Tips for Improving User Experience
To ensure that people have a pleasant user experience and get the most out of their product, you can take the following steps:

Establish a connection
The teams involved must ensure a constant dialogue with the audience. Such interaction is necessary and should not be abandoned, although modern enterprises often ignore it. When connections are formed with users, a discussion of a common goal becomes possible. It is possible to focus on the user experience and achieve the desired changes in the near future.

The main thing is to learn to listen. A meeting is productive if during it the user answers simple questions, while his interlocutor is as attentive as possible to all the information received. As a result, the company easily collects all the necessary information.

Set specific goals
When a company aims to improve the user experience, there is a healthy excitement among the audience. However, such a business intention can hide completely different actions, which means it is important to choose clear goals from the beginning.

Setting specific goals

This approach simplifies the task of those charged with improving the user experience, and it is important for consumers. The latter can understand what to expect from the planned activities. It is also important to establish a baseline against which innovations will be considered.

Goals are formulated in understandable language, since users are always involved in their development. It is important to indicate how the company plans to measure success, what it is going to do, how it will meet the audience's expectations. In the process of implementing plans, goals remain the main guideline, no matter whether it is a matter of clarifying priorities, determining the necessary costs, or accepting the product by consumers.