A website that ignores typography principles will not be beautiful, convenient or competitive, especially in the opinion of experienced users. Unfortunately, typography mistakes are common, especially in the Russian-language segment of the Internet. To avoid this and have a website with a selling design, follow the rules.
Let's list them:
do not use more than 2-3 fonts;
choose a line spacing equal to approximately 150% of electrical contractors email list the font size, so that people can more easily read the text on the site (the value will depend on the line length and the type of font);
if you want to combine two fonts, focus on the time-tested Verdana and Georgia, Tahoma and Garamond, Fira Sans and Courier New;
let the line size be within 50-70 characters;
increase the space between capital letters;
do not space out lowercase letters;
avoid widows and orphans at the beginning of a new column;
Remember to use a dash, not a hyphen or a minus.
Following these rules will help you simplify the process of introducing potential customers to your site and make your online store visually more solid.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Result control
A web designer who develops a selling website design cannot use the common explanation: "I'm an artist. This is how I see it." He must have compelling arguments for all decisions.
And these justifications can be measured using various web analytics tools. Use a click map, webvisor and other methods to understand how convenient and practical the final website design is. Don't be lazy about doing this, because the main task of a web page is to set up potential buyers to perform the actions you need in the form of a purchase or application. You need to know how successfully it is being carried out.