The concept of website authority
Posted: Sun Feb 02, 2025 4:42 am
The authority of a website is a criterion by which a resource is assessed by search engines, after which its place in the search results is determined. This concept includes many factors: from the quality of the link mass to usability and user behavior. If most of them are not in the best shape, the site can be assessed as low-quality and a filter can be applied to it.
Search engines themselves regularly update their site evaluation algorithms, so what worked 2-3 years ago may no longer be sufficient today. In our article, we will tell you what a site's authority consists of, what actions can improve it, and what you should refrain from doing in order not to subject the resource to sanctions.
Authority or trust of a site can be simply fishing and forestry email list described as the degree of trust of a search engine to a certain resource. This indicator, despite the fact that it cannot be measured in any way, greatly affects ranking in search results. In general, do you remember the main factors by which Google and Yandex perform ranking? By what criteria does it determine that this site will occupy such and such a place for such and such a request?
The concept of website authority
In fact, there are quite a lot of these criteria, but we can highlight the main ones. First, the search engine looks at the document itself, for which it will be necessary to determine the place in the search results, and judges the degree to which the text of the document corresponds to the request based on many parameters.
Moreover, trust influences search results so strongly that it is not uncommon for a document, having just appeared on a very serious resource, to immediately appear in the top results for many queries related to its subject matter. At the same time, there may not be a single external link to it yet.
So what, you say, can you get to the top for low-frequency queries also without having any backlinks, only thanks to internal search engine optimization of the document and correct internal interlinking, as was proven here. Yes, this is undoubtedly true, but a trusted site will be able to do the same trick not only for a LF query, but also for a MF and even HF. And what is no less important - highly competitive (VK).
Moreover, a document from a very authoritative resource can get to the top for a high-frequency request almost instantly, i.e., practically immediately after it is indexed by the search engine. Fantastic, isn't it. But don't worry, in most cases this doesn't threaten us, because only a few are given the opportunity to achieve such a level of trust with search engines.
But we shouldn't discount trust because of this. After all, it has certain gradations, according to which one or another project can be more sophisticated than another. That is, there is a scale by which search evaluates the overall authority of a site, although, unlike PageRank, we (mere mortals) cannot find out the TrustRank value for our project.
Search engines themselves regularly update their site evaluation algorithms, so what worked 2-3 years ago may no longer be sufficient today. In our article, we will tell you what a site's authority consists of, what actions can improve it, and what you should refrain from doing in order not to subject the resource to sanctions.
Authority or trust of a site can be simply fishing and forestry email list described as the degree of trust of a search engine to a certain resource. This indicator, despite the fact that it cannot be measured in any way, greatly affects ranking in search results. In general, do you remember the main factors by which Google and Yandex perform ranking? By what criteria does it determine that this site will occupy such and such a place for such and such a request?
The concept of website authority
In fact, there are quite a lot of these criteria, but we can highlight the main ones. First, the search engine looks at the document itself, for which it will be necessary to determine the place in the search results, and judges the degree to which the text of the document corresponds to the request based on many parameters.
Moreover, trust influences search results so strongly that it is not uncommon for a document, having just appeared on a very serious resource, to immediately appear in the top results for many queries related to its subject matter. At the same time, there may not be a single external link to it yet.
So what, you say, can you get to the top for low-frequency queries also without having any backlinks, only thanks to internal search engine optimization of the document and correct internal interlinking, as was proven here. Yes, this is undoubtedly true, but a trusted site will be able to do the same trick not only for a LF query, but also for a MF and even HF. And what is no less important - highly competitive (VK).
Moreover, a document from a very authoritative resource can get to the top for a high-frequency request almost instantly, i.e., practically immediately after it is indexed by the search engine. Fantastic, isn't it. But don't worry, in most cases this doesn't threaten us, because only a few are given the opportunity to achieve such a level of trust with search engines.
But we shouldn't discount trust because of this. After all, it has certain gradations, according to which one or another project can be more sophisticated than another. That is, there is a scale by which search evaluates the overall authority of a site, although, unlike PageRank, we (mere mortals) cannot find out the TrustRank value for our project.