Cost of the target
Posted: Sun Feb 02, 2025 4:43 am
Essentially, it's a monetary amount that you assign to each specific goal on your site, calculated based on user behavior.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
The goal value metric for a website can be viewed in the web analytics counter or calculated using a special formula: the average check amount multiplied by the quantitative (not percentage) conversion rate from an application to an order.
Example: the conversion rate from application to food and beverage email list order is 50%, and the average check amount is 10,000 rubles. Then the goal value is calculated as follows: 10,000 * 0.5 = 5,000 rubles.
Number of transitions from search engines
This is the number of visitors who came to you through search engines. This indicator is calculated by web analytics service counters.
How to improve: improve SEO, strive for the first positions in search results. To do this, analyze the semantic core, adjust it (if necessary), take measures so that the site is better ranked by search engines.
Number of clicks from advertising
Number of clicks from advertising
For a website, this metric is the number of clicks on contextual advertising in Google or Yandex. This figure is determined by web analytics service counters.
How to improve the indicator: increase the traffic flow and improve its quality. Make sure that the content of your advertising corresponds to user requests. Increase the clickability of contextual advertising, and to do this, make offers as personalized as possible.
Number of direct visits
This is the number of users who came to you directly from the website address or through a bookmark. The indicator is calculated by web analytics systems.
How to improve: to make users bookmark your website address more often, simply interact with them more actively and ask them to do so directly in your blog, for example, or in an article. And, of course, people will save interesting and high-quality content themselves, without reminders. Try to attract more traffic (through advertising, SEO, external and internal improvements to the resource, which will certainly raise its position in search results).
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
The goal value metric for a website can be viewed in the web analytics counter or calculated using a special formula: the average check amount multiplied by the quantitative (not percentage) conversion rate from an application to an order.
Example: the conversion rate from application to food and beverage email list order is 50%, and the average check amount is 10,000 rubles. Then the goal value is calculated as follows: 10,000 * 0.5 = 5,000 rubles.
Number of transitions from search engines
This is the number of visitors who came to you through search engines. This indicator is calculated by web analytics service counters.
How to improve: improve SEO, strive for the first positions in search results. To do this, analyze the semantic core, adjust it (if necessary), take measures so that the site is better ranked by search engines.
Number of clicks from advertising
Number of clicks from advertising
For a website, this metric is the number of clicks on contextual advertising in Google or Yandex. This figure is determined by web analytics service counters.
How to improve the indicator: increase the traffic flow and improve its quality. Make sure that the content of your advertising corresponds to user requests. Increase the clickability of contextual advertising, and to do this, make offers as personalized as possible.
Number of direct visits
This is the number of users who came to you directly from the website address or through a bookmark. The indicator is calculated by web analytics systems.
How to improve: to make users bookmark your website address more often, simply interact with them more actively and ask them to do so directly in your blog, for example, or in an article. And, of course, people will save interesting and high-quality content themselves, without reminders. Try to attract more traffic (through advertising, SEO, external and internal improvements to the resource, which will certainly raise its position in search results).