Key Principles of Website Adaptability
Posted: Sun Feb 02, 2025 5:00 am
According to a new study by AccuraCast, a monitor converts 60% more than a mobile one, and PC conversions are 93% more expensive than mobile ones (despite the fact that the number of actions on websites performed from smartphones is growing). At the same time, it is very important to pay special attention to mobile marketing, since the statistics are spoiled by the huge number of non-adaptive sites that are difficult to work with.
An important point is that adaptability significantly affects the ranking of a site in both Google and Yandex (the two main search engines in Russia) and its inclusion in the top 30 (in the case of Google, there is a connection with the site’s position).
Flow
Let's say the site was designed for regular gambling email list monitors. Everything looks beautiful in the browser. When it is opened on a mobile phone, the blocks change position, are located one under the other. This is the flow. At the moment, it is difficult to imagine adaptive design without flow.
Relativity of units of measurement
Responsive design uses relative units of measurement. For example, different devices have different pixel densities - so an image of the same size will look one way on a monitor and completely different on a smartphone screen.
The Importance of Website Adaptability in Modern Realities
Therefore, in order to introduce some unification, it is necessary to use relative units of measurement. That is, all sizes of site elements should be set relative to the element that is present both on the PC screen and on the smartphone display. For example, the upper border.
Using checkpoints
The location of the breakpoints changes when viewing the site from a specific device with given screen parameters. They are used to fix page elements if they start to shift.
Minimum and maximum values
In some cases, it is necessary to specify certain properties. For example, if the screen width is less than 1000 px, the page content should be displayed in full screen, otherwise the maximum width is set to 1000 px. Otherwise, you may encounter a situation where the text looks fine on a tablet, but when you open the article on a large monitor, it stretches to the entire screen and becomes unreadable.
Nesting of objects
A website may contain a large number of elements that depend on the position of other blocks. In order to control these complex objects, they can be placed in a single container. However, this can be done with those blocks that do not need to be adapted to the screen parameters - buttons, logos, etc.
Correct fonts
Fonts should be selected taking into account that they can affect the loading speed of website pages.
An important point is that adaptability significantly affects the ranking of a site in both Google and Yandex (the two main search engines in Russia) and its inclusion in the top 30 (in the case of Google, there is a connection with the site’s position).
Flow
Let's say the site was designed for regular gambling email list monitors. Everything looks beautiful in the browser. When it is opened on a mobile phone, the blocks change position, are located one under the other. This is the flow. At the moment, it is difficult to imagine adaptive design without flow.
Relativity of units of measurement
Responsive design uses relative units of measurement. For example, different devices have different pixel densities - so an image of the same size will look one way on a monitor and completely different on a smartphone screen.
The Importance of Website Adaptability in Modern Realities
Therefore, in order to introduce some unification, it is necessary to use relative units of measurement. That is, all sizes of site elements should be set relative to the element that is present both on the PC screen and on the smartphone display. For example, the upper border.
Using checkpoints
The location of the breakpoints changes when viewing the site from a specific device with given screen parameters. They are used to fix page elements if they start to shift.
Minimum and maximum values
In some cases, it is necessary to specify certain properties. For example, if the screen width is less than 1000 px, the page content should be displayed in full screen, otherwise the maximum width is set to 1000 px. Otherwise, you may encounter a situation where the text looks fine on a tablet, but when you open the article on a large monitor, it stretches to the entire screen and becomes unreadable.
Nesting of objects
A website may contain a large number of elements that depend on the position of other blocks. In order to control these complex objects, they can be placed in a single container. However, this can be done with those blocks that do not need to be adapted to the screen parameters - buttons, logos, etc.
Correct fonts
Fonts should be selected taking into account that they can affect the loading speed of website pages.