Be like a groundhog
Posted: Sun Feb 02, 2025 5:11 am
Ignore the 80/20 rule
Pareto is also our friend when it comes to social media marketing. If you roughly stick to the rule that 80 percent of your posts are useful and entertaining, you can also post 20 percent advertising. I'm not the only one who has been doing well with this rule of thumb for years - it has proven itself in general.
While the push tactic is lebanon telegram screening preferred by larger and branded companies, the groundhog tactic is particularly popular with solopreneurs. Out of fear of annoying fans (but sometimes also out of sheer forgetfulness or imagination about what could be posted), nothing is posted for days, sometimes weeks. Then, like a groundhog in nice weather, it briefly sticks its head out of the ground, posts something and then quickly disappears again. This is also not a way to build trust with fans - and because there is simply too little communication, nothing happens.
Do not reply to comments
Comments are the greatest gift our fans and followers give us (apart from being on our newsletter list and becoming paying customers, of course). Time is precious to everyone and if someone takes the time to write a comment on our post, then that is worth a response. I am always amazed at the majestic condescension with which comments simply go unanswered. A simple thank you should always be worth a comment!
Pareto is also our friend when it comes to social media marketing. If you roughly stick to the rule that 80 percent of your posts are useful and entertaining, you can also post 20 percent advertising. I'm not the only one who has been doing well with this rule of thumb for years - it has proven itself in general.
While the push tactic is lebanon telegram screening preferred by larger and branded companies, the groundhog tactic is particularly popular with solopreneurs. Out of fear of annoying fans (but sometimes also out of sheer forgetfulness or imagination about what could be posted), nothing is posted for days, sometimes weeks. Then, like a groundhog in nice weather, it briefly sticks its head out of the ground, posts something and then quickly disappears again. This is also not a way to build trust with fans - and because there is simply too little communication, nothing happens.
Do not reply to comments
Comments are the greatest gift our fans and followers give us (apart from being on our newsletter list and becoming paying customers, of course). Time is precious to everyone and if someone takes the time to write a comment on our post, then that is worth a response. I am always amazed at the majestic condescension with which comments simply go unanswered. A simple thank you should always be worth a comment!