Brand ambassadors in employer branding: Visible as an attractive employer brand
Posted: Sun Feb 02, 2025 5:14 am
A company's own employees can be the best ambassadors for it, especially when it comes to recruiting staff. But they also play a crucial role in internal employee retention; and this in turn has a lot to do with the company culture as a whole. What is important when corporate influencers are to contribute to the employer brand? In this article you will find background information, practical tips and good examples.
Table of contents
inside view before outside view
Brand Ambassador/Corporate Influencer: Clarification of Terms
Brand ambassadors: Where is the strategy leadership?
Inseparable: Brand image and employer brand
Human Resources employees as role models in the company
How justified are fears and concerns?
Corporate Influencer in Employer Branding: Best Practice
In Germany in particular, it is much easier to profile yourself forex data as an attractive employer brand through visible company representatives who identify with their employer than with faceless brand appearances. In addition, personal relationships are a particularly effective way of finding out about potential new employees and approaching them. Brand ambassador strategies - one of the key communication topics at the moment anyway - are therefore also playing an increasingly important role in employer branding.
inside view before outside view
In this context, the focus is often on recruiting skilled workers. However, the aspect of employee retention and employee satisfaction is at least as important. On the one hand, the individual employee's loyalty to the company and his or her willingness to get involved and do good work increases the more he or she speaks for the company publicly or in networks. On the other hand, corporate influencers act as role models for the existing workforce as opinion leaders.
Brand Ambassador/Corporate Influencer: Clarification of Terms
What is a corporate influencer, what is a brand ambassador - and what does that have to do with influencer marketing? The terms have the potential to be confused. Employee influencers have little to do with the influencer as an advertising face who rents out his reach to various companies. But externally purchased advertising faces, such as celebrities, and even freelance promoters are also often referred to as brand ambassadors. In this article, however, we are referring to brand ambassadors/corporate influencers from the company.
A brand ambassador or corporate influencer is a person, a recognizable face, who represents a company and represents its values and messages to the outside world - in physical encounters, but also in digital media, on Facebook, Instagram or in a corporate blog. I use the two terms synonymously and therefore alternate between them.
Table of contents
inside view before outside view
Brand Ambassador/Corporate Influencer: Clarification of Terms
Brand ambassadors: Where is the strategy leadership?
Inseparable: Brand image and employer brand
Human Resources employees as role models in the company
How justified are fears and concerns?
Corporate Influencer in Employer Branding: Best Practice
In Germany in particular, it is much easier to profile yourself forex data as an attractive employer brand through visible company representatives who identify with their employer than with faceless brand appearances. In addition, personal relationships are a particularly effective way of finding out about potential new employees and approaching them. Brand ambassador strategies - one of the key communication topics at the moment anyway - are therefore also playing an increasingly important role in employer branding.
inside view before outside view
In this context, the focus is often on recruiting skilled workers. However, the aspect of employee retention and employee satisfaction is at least as important. On the one hand, the individual employee's loyalty to the company and his or her willingness to get involved and do good work increases the more he or she speaks for the company publicly or in networks. On the other hand, corporate influencers act as role models for the existing workforce as opinion leaders.
Brand Ambassador/Corporate Influencer: Clarification of Terms
What is a corporate influencer, what is a brand ambassador - and what does that have to do with influencer marketing? The terms have the potential to be confused. Employee influencers have little to do with the influencer as an advertising face who rents out his reach to various companies. But externally purchased advertising faces, such as celebrities, and even freelance promoters are also often referred to as brand ambassadors. In this article, however, we are referring to brand ambassadors/corporate influencers from the company.
A brand ambassador or corporate influencer is a person, a recognizable face, who represents a company and represents its values and messages to the outside world - in physical encounters, but also in digital media, on Facebook, Instagram or in a corporate blog. I use the two terms synonymously and therefore alternate between them.