I want to increase conversions
Create content for user needs
Second aspect to consider when studying the structure of australia email list a website: each service should be presented on a dedicated page. Publishing a resource with the list and descriptions of the services you offer to customers is not the best solution to meet the needs of your audience.
Because you can't go into more depth and, above all, it's impossible to exploit all the elements of persuasive copywriting that push the user towards the final conversion. Here's an example.
Example of Persuasion in an Elementor Landing Page - Mirko Ciesco
The home page – above the fold – of Elementor.
The text on the home page of Elementor – a historic WordPress plugin for creating landing pages – immediately gives the answer needed by those looking for a builder. And it reinforces the concept with the number that acts as social proof.
As you can see, content can be decisive and central . So, why create a landing page for every activity you offer to customers? You can put on a pedestal the good information, the completeness (and therefore the effectiveness) of texts and visuals that help the public to make a decision.
What happens if the user arrives on the site and does not find what he wants? He immediately abandons your resource and thus increases the bounce rate . That is, that percentage that describes the ratio between people who arrive on your pages and those who abandon without having visited anything else.
The bounce rate alone does not say much but it can be an indicator of possible dissatisfaction. Especially if you have not created specific landing pages to accommodate all the needs, curiosities and requirements of the public looking for information on the services.
Reduce your site's bounce rate
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