Direct and associative website conversion
Posted: Sun Feb 02, 2025 5:41 am
Conversion is also divided into direct and associative. This definition is based on the path that a site visitor takes from the first opening to the purchase. Sometimes this path is very long.
For example, a person is going to buy a new phone. He liked your resource, but for some reason the user is not ready to make a purchase now, maybe because of uncertainty or lack of funds. He adds the site to bookmarks. After some time, having collected the necessary amount or having made his choice, the buyer will go directly hotel email list to the site to buy a phone.
Here's another example. A user was looking at online stores to buy a phone, but didn't make a choice right away, closed the page and forgot about it. Later, he came across contextual advertising on your site, the buyer follows the link and this time makes a choice and pays for the product. This path to a sale, through several actions, is called associative conversion.
A direct conversion is when a website visitor makes a purchase immediately.
Good and bad website conversion
What criteria should be used to determine good, bad and satisfactory conversion? On some sites, every fifth visitor buys, while on other resources, conversion does not reach 1%. Experienced marketers know that 1–3% are considered good. How can this be?
Conversion should be assessed based on the niche the product occupies, its cost and average sales receipt. The site content is formed depending on this. Therefore, if you sell real estate, then a conversion of 1–1.5% is a good indicator. For example, out of 5–10 users who visited the resource in a month, one or two will buy houses for 10 million rubles.
There is no need to compare conversions in different niches, and it is also impossible to guess in advance what it will be for a specific site. It is worth looking at whether the costs of advertising and improvements pay off and whether the online store brings in profit.
Direct and associative website conversion
For example, a person is going to buy a new phone. He liked your resource, but for some reason the user is not ready to make a purchase now, maybe because of uncertainty or lack of funds. He adds the site to bookmarks. After some time, having collected the necessary amount or having made his choice, the buyer will go directly hotel email list to the site to buy a phone.
Here's another example. A user was looking at online stores to buy a phone, but didn't make a choice right away, closed the page and forgot about it. Later, he came across contextual advertising on your site, the buyer follows the link and this time makes a choice and pays for the product. This path to a sale, through several actions, is called associative conversion.
A direct conversion is when a website visitor makes a purchase immediately.
Good and bad website conversion
What criteria should be used to determine good, bad and satisfactory conversion? On some sites, every fifth visitor buys, while on other resources, conversion does not reach 1%. Experienced marketers know that 1–3% are considered good. How can this be?
Conversion should be assessed based on the niche the product occupies, its cost and average sales receipt. The site content is formed depending on this. Therefore, if you sell real estate, then a conversion of 1–1.5% is a good indicator. For example, out of 5–10 users who visited the resource in a month, one or two will buy houses for 10 million rubles.
There is no need to compare conversions in different niches, and it is also impossible to guess in advance what it will be for a specific site. It is worth looking at whether the costs of advertising and improvements pay off and whether the online store brings in profit.
Direct and associative website conversion