What attribution models are there

[shishir.seoexpert1]

What is an attribution model?
Attribution models (multi-touch attribution report models, contact attribution report models) measure the impact of different touchpoints in order to analyze the entire customer journey from the unknown visitor to the customer.

With a customer journey, you can not only get an idea of ​​the motivations of your potential and existing customers and identify the corresponding buying centers . Attribution models can be used to see which pages on the company website have achieved the most conversions. This is because they assign the appropriate "credit" (recognition) to touchpoints on the customer journey.



There are different models that answer different gambling data nigeria questions depending on the weighting:

First Touch
The first-touch attribution model attributes 100% of the revenue from a purchase to the first interaction that occurred between all contacts associated with the purchase.

This is helpful in determining the value of the content that drives visitors to your website. Use the first-touch attribution model to answer questions like

What content drives the most revenue at the top of my funnel?
How much revenue did my blog generate?
Last Touch
The Last Touch Attribution Model attributes 100% of revenue to the last interaction with the contact that occurred before the sale.
This determines the value of actions taken at the end of the sales funnel. Use the Last Touch Attribution Model to answer questions like

How much revenue is attributed to sales activities?