Increasing brand awareness also has a positive effect on the ranking of the company's website, so you should not give up on brand promotion activities.
The times of spontaneous posting and publishing articles written in a hurry are a thing of the past. Today, a content plan is made 2-3 months in advance.
Due to increased requirements for content, it loan officer email list is necessary to constantly expand the semantic coverage of the site and publish new interesting articles. Such measures will improve the resource's position in organic search, help to increase the natural link mass and attract a new audience to the project.
New, relevant content often ranks higher than outdated articles in search results.
Unhelpful pages and duplicates:
Google may lower a site's ranking if it sees automatically scaled pages with non-unique content.
Therefore, you need to try to fill unuseful pages with unique material, give them some value. It is also advisable to fill them with link mass. Only then will the pages begin to attract traffic.
In addition, it is necessary to identify outdated and unusable content, pages with declining or zero traffic, and work with them:
optimize articles and design, increasing their effectiveness until they become the best in their segment;
combine with other pages that are similar in meaning;
just delete from the site.
Quality and quantity of links:
Instead of buying low-quality links, it is worth taking up link building and crowd marketing. Now no one buys spam links to promote their site. It is much more effective to work with forums, establish contacts with popular bloggers and opinion leaders, invest in building reputation and authority on external platforms.
The most important thing is to choose the right sites for link building. After all, the audience response, and therefore the reaction of search robots, will depend on their usefulness, traffic and functionality.
Meta tags and page titles:
This point is also important for ranking factors. High-quality filling of meta tags and headings will allow to expand the semantic field of the page.
Correctly composed descriptions and titles attract 85% more users from search engines, as they increase the clickability of the snippet.
Site usability:
Constant monitoring of website statistics: time spent, viewing depth, bounce rate, etc.
Based on statistical data, it is necessary to carry out work to improve the site.
Search engines are designed to encourage site owners to constantly upgrade their projects in order to increase their efficiency.