How to determine the effectiveness of a multi-landing page
Posted: Sun Feb 02, 2025 6:57 am
After creating a multi-landing page, you need to come up with headings that ensure maximum conversion. Then you should synchronize the changes with the ads of the advertising campaigns in the event that there are about a hundred ads in it and several elements on the web resource are changed at once.
A/B testing is actively used to determine the effectiveness of dynamic content and analyze multi-landing. Examples of the method implementation may vary.
With the help of Roistat and Yagla
In Yagla, you can synchronize via API mail marketing to doctors with Yandex.Direct and Google AdWords. This allows you to adjust advertising campaigns in about three clicks.
Since Yagla connects its UTM tags to the existing ones, tracking of the effectiveness of advertisements continues in the same quality and it is possible to compare the conversion of subdomains and the initial version of the page. Everything is tested automatically.
The end-to-end analytics service Roistat is suitable for A/B tests and offers a two-week trial period.
A/B testing
Source: shutterstock.com
Advantages of the method:
operational synchronization with Google AdWords and Yandex.Direct;
automated testing to select pages with high conversion;
editing a large number of ads with synchronization via API with site pages;
rational spending of the advertising budget.
The disadvantages include the high cost of this analytical method.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153442
Standard analytical services
When we talk about standard analytics services, we mean the well-known Yandex.Metrica and Google Analytics. To connect them to the site, a special code is entered that tracks the conversion of dynamic landing pages.
Advantages:
prompt free connection;
tracking of many parameters;
developing a strategy for an advertising campaign.
With the help of standard Yandex and Google services, the keys that brought buyers to the web resource are effectively tracked, the opportunity to choose a win-win advertising strategy is provided, and the advertising budget is optimized.
Flaws:
Yandex and Google analytical tools do not have ready-made solutions specifically for working with dynamic content and multi-landing pages;
event identifiers are thought out independently;
A/B testing cannot be fully automated;
the possibility of incorrect settings due to human factors even if the actions are correct.
Manual analytics
A cheap, simple, but not the most effective method for evaluating the conversion of a dynamic landing page. Recommended in case of a limited advertising budget. Its conditions are unique lead identifiers - keywords, promo codes and other unique solutions generated individually.
A/B testing is actively used to determine the effectiveness of dynamic content and analyze multi-landing. Examples of the method implementation may vary.
With the help of Roistat and Yagla
In Yagla, you can synchronize via API mail marketing to doctors with Yandex.Direct and Google AdWords. This allows you to adjust advertising campaigns in about three clicks.
Since Yagla connects its UTM tags to the existing ones, tracking of the effectiveness of advertisements continues in the same quality and it is possible to compare the conversion of subdomains and the initial version of the page. Everything is tested automatically.
The end-to-end analytics service Roistat is suitable for A/B tests and offers a two-week trial period.
A/B testing
Source: shutterstock.com
Advantages of the method:
operational synchronization with Google AdWords and Yandex.Direct;
automated testing to select pages with high conversion;
editing a large number of ads with synchronization via API with site pages;
rational spending of the advertising budget.
The disadvantages include the high cost of this analytical method.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153442
Standard analytical services
When we talk about standard analytics services, we mean the well-known Yandex.Metrica and Google Analytics. To connect them to the site, a special code is entered that tracks the conversion of dynamic landing pages.
Advantages:
prompt free connection;
tracking of many parameters;
developing a strategy for an advertising campaign.
With the help of standard Yandex and Google services, the keys that brought buyers to the web resource are effectively tracked, the opportunity to choose a win-win advertising strategy is provided, and the advertising budget is optimized.
Flaws:
Yandex and Google analytical tools do not have ready-made solutions specifically for working with dynamic content and multi-landing pages;
event identifiers are thought out independently;
A/B testing cannot be fully automated;
the possibility of incorrect settings due to human factors even if the actions are correct.
Manual analytics
A cheap, simple, but not the most effective method for evaluating the conversion of a dynamic landing page. Recommended in case of a limited advertising budget. Its conditions are unique lead identifiers - keywords, promo codes and other unique solutions generated individually.