Technical seo: what it is and why it is essential for the success of your website

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Investing in a technical SEO strategy for your website is key to staying relevant within search engines, standing out on the results pages and gaining greater relevance within them. This ensures that your website has the structure adapted to be easily read by the search engine algorithm and, therefore, meets the ranking criteria and increases the chances of success for your website.



However, there are a number of elements that need to be analyzed in order to execute excellent Technical SEO. Getting help from a digital marketing agency in São Paulo , such as H2Web, is essential, since, with our pioneering work in AI and experience with different projects, we have all the necessary experience to take care of your SEO!

What is Technical SEO?
Technical SEO involves strategies and processes that azerbaijan whatsapp data optimize a website, with the goal of helping its links to be found and indexed by Google. In this way, SEO deals directly with parts of the page that are not visible to the user, such as loading time, the structural part of the website and the rendering of the posted content.



It is also worth mentioning how Technical SEO helps in the development of other strategies that complement the potential of search engines. Therefore, those who understand what search marketing is should carefully study this type of SEO so that optimization occurs properly and in conjunction with the content pages.

Difference Between Technical SEO and On-Page SEO
In On-Page SEO, the focus is more on optimizing the content and the website that the user interacts with on the page, to aim for the best possible interaction and experience for your visitor. Thus, this strategy has a general scope and brings together strategies from different areas that are capable of contributing to the relevance and quality of the website.



Technical SEO, on the other hand, has the internal structure of the website as the main target of the work carried out in this technique, and points such as website architecture and loading speed are observed. Therefore, this practice is considered one of those that make up On-Page SEO and is quite relevant to take care of all the parts that cannot be seen by users.

Why Technical SEO is the Foundation of Everything?
Technical SEO allows you to structure the strategies that will be implemented on your website so that it can achieve the best possible positioning in the future. This strategy is considered to be the main starting point for creating the codes and the entire structure that your website needs to have a greater chance of success.



In general, mastering Technical SEO means helping your website to be well interpreted by search engine algorithms. With all this, the website tends to obtain better ranking scores, in addition to helping it to be well positioned and more relevant to users searching for its content.

Fundamental Points of Technical SEO
Website loading speed and architecture are some of the fundamental aspects of Technical SEO. With both, you can prevent users from giving up on checking out your content due to the site taking too long to load, and at the same time, provide better reading of your site for robots.



In addition to these, there are other extremely relevant aspects for this activity to occur in the best possible way and to help increase the relevance of your website page. With the proper understanding of them, therefore, you can execute the strategy with the best possible degree of benefit!

Site Architecture and Navigation
Website architecture and good navigation are extremely fundamental points observed by Technical SEO, as they help Google to crawl and understand the hierarchies on the website. This way, reading will be done more easily by the Google robot with care in the division of categories, formation of URLs and internal linking.

Website Loading Speed
A fast website loading speed is one of the main points that Technical SEO should pay attention to. This point directly affects the chances of users checking out your content, since slow page loading times lead to a high user abandonment rate.



Therefore, it is necessary to take measures to ensure fast loading, such as reducing the size of images, compressing files and using the browser cache. Therefore, it is important to ensure that pages load in up to 5 seconds, as this number can increase the chances of users accessing and staying on your page by up to 90%.

Responsiveness (Mobile-Friendly)
Responsiveness or Mobile-Friendliness is essential for Technical SEO, as it ensures that all content posted on the website is adapted to the dimensions of the user's cell phone. This way, in addition to improving the user's experience by allowing access from another device, Google takes this into account when ranking the page.