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by Jana Häbel , on 1.2.2019


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Thanks to increasing integration across channels, departments and partners and rapid advances in email automation, we know more about our customers' behavior than ever before. Take advantage of this and learn how to create behavior-based emails to send exactly the solutions or messages that are relevant to the contact right now .

If you want to use behavioral emails for marketing or sales, you can do this in two ways. First, you can look at how your contacts behave towards your company or content. Second, you can examine how contacts respond to your emails. What intervals between emails are best? What time of day do people prefer to read your emails?

If you want to create behavior-oriented emails, we recommend the following approach:

1.
The key to writing highly personalized emails gambling data morocco to your contacts is to track their behavior. This will give you the exact information you need to guide your content writing.

You can tell what your contacts and customers are actually interested in by their behavior with the various communication channels. As a HubSpot user, you can use the following contact properties to create behavior-oriented emails:

email interaction
website activity
form submission
social media activity
Data from other integrated software
Once you have gathered all the background information about your contacts, you can move on to step 2.

2. What behavioral patterns are important?
By combining web analysis and email marketing, you can target potential customers more specifically and develop personalized measures that reach the customer where their main interests lie. In addition, the contact can even trigger these actions themselves through their behavior. What you still have to decide for yourself, however, is which behavior you want to react to. Here are a few examples.