How to analyze organic traffic

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Always monitor whether the promotion methods you use are effective. To understand this, constantly analyze three important metrics:

Ranging.

Traffic.

Conversion.

If your site appears on the first page of nursing homes email list search, it gives you up to 92% free traffic. To take a good position in the search results, you need to select relevant queries.

Keep track of the traffic you are getting. It is not only the number of visitors that is important, but also the number of views per visit. If both numbers are increasing, then you are doing everything right.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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If there are no conversions, then the user flow is meaningless. After all, the main task of a web resource is to sell. Analyze people's behavior on the site all the time:

Do they call you?

Do people subscribe to the newsletter?

Asking questions?

Do people register for events?

Do you join communities on social networks?

Do they like, repost, comment?

Downloading materials?

Study the dynamics of each indicator. Try to understand what exactly led to this result. This will help you find the optimal promotion strategy and achieve your goals quickly.

Download a useful document:

Checklist: How to Achieve Your Goals in Negotiations with Clients
If you constantly do quality work to attract organic traffic, then after some time the site conversion will increase significantly. Always try to be visible to the target audience.

What to do if organic traffic drops to zero
What to do if organic traffic drops to zero
All webmasters or site owners sooner or later face this situation. Traffic drops often occur after installing a new plugin or updating the CMS. But the drop is not always related to work on the site.

What to do if traffic drops to zero?

Step 1. Check whether the flow from organic matter has actually dropped.

You may have mistakenly identified the channel the drawdown is associated with. This way, you risk wasting your time and effort to fix the problem. Moreover, the situation may worsen after your actions.

Step 2. Check for sanctions or filters

If you are convinced that organic traffic has dropped, find the reason. First of all, it is worth excluding the site from being subject to sanctions.

We check through the beta version of Webmaster

Open the beta version of Yandex.Webmaster. If there are messages about fatal errors, then sanctions have been imposed on your resource. In this case, you need to remove low-quality links from the pages.

We write a letter to Yandex

However, the web resource may be subject to restrictions that the Webmaster does not notify about. In such a situation, it is worth writing to technical support.

Go from the Webmaster main page to the "Feedback" section. Then to the "Site ranking" item. Check the "Ask a question to the support service" box:

please indicate your website;

mark the region of promotion;

as an example, write a query for which the resource is not in the search;

Describe the problem in a letter.

If in a response letter Yandex informs you that the resource violates certain requirements, for example, it is over-optimized, then you can be sure that this is the reason for the traffic drop.