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One of them is the profitability of each organic visit to each URL. If you have a good history in Analytics and Search Console, you can find out the profitability of each URL. This will allow you to organize your strategy based on the profitability of each URL as an organic traffic landing page, assigning the keywords that correspond to each URL from Search Console.

This way, when you start structuring your PPC campaigns, you can focus your PPC efforts on the URLs that will offer the best profitability.

On the other hand, it will allow you to find out about search terms that people use to look for products or services on the website and that you probably hadn't thought of, and which also tend to have less competition since they are strange terms.

In the first phase, studying historical SEO terms will help you understand your client (if you are an agency), understand what and how the end customer searches, and understand the profitability of the different products of the business. This way, you will be able to achieve greater profitability in your PPC campaigns.



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Finally, take the opportunity to further research your competition chile mobile database on this point.

With SEMrush's Keyword Gap tool , you can visualize the keywords that each individual competitor is using to structure both their SEO and PPC campaigns.

You'll be able to find out which organic keywords your competitors are using, and see how many of these words are mutually beneficial (if any).


seo ppc organic keywords competition
In addition to organic search, you can also look for keywords that your competitors are using in paid search. This helps you evaluate whether you want to add these keywords to your own campaigns and, if so, to understand what you can expect or what you are willing to pay for them (see the CPC column).