Demographics: age, gender, marital status, city vs. country
Posted: Sun Feb 02, 2025 8:49 am
Creation of buyer personas
Use the data from market research as a supplement to make your buyer persona even more meaningful. Another method of market research is observing natural situations, i.e. observing the shopping behavior of your customers directly in the store, for example. The opposite method to this is the experiment, in which a situation is artificially created. As the study leader, you observe the reactions of the participants and can draw conclusions from this. Ideally, you create your buyer personas as a team. You should plan on about 1-2 hours for creating each persona.
First, work out what the people you are interviewing have in common. If several customers give a very similar answer to a question, they can be better grouped together into a buyer persona.
During this step, you may find that you colombia whatsapp data need multiple buyer personas. Give your persona(s) a name that matches their age and typical characteristics.
Before creating your buyer personas, you should discuss the following points with your team:
professional background
goals related to the company's topics and products
Issues related to the company's topics and products
How can your company help solve the person’s problems?
What stops the person from making further purchases?
Which media and channels does the person use to obtain information?
If you are active in the B2B sector and want to approach another company, it is worth considering the following criteria:
What position does she have in the company and how far-reaching is her decision-making power?
How big is the company and what is its philosophy?
What are the company's target markets and what is its budget?
Which events does the person attend
Once all questions have been answered, the buyer persona can be created in the form of a profile. In addition to the information collected, it can be useful to add an example photo to the profile.
When creating content, you always have a concrete picture of the customer for whom you are creating your content.
Use the data from market research as a supplement to make your buyer persona even more meaningful. Another method of market research is observing natural situations, i.e. observing the shopping behavior of your customers directly in the store, for example. The opposite method to this is the experiment, in which a situation is artificially created. As the study leader, you observe the reactions of the participants and can draw conclusions from this. Ideally, you create your buyer personas as a team. You should plan on about 1-2 hours for creating each persona.
First, work out what the people you are interviewing have in common. If several customers give a very similar answer to a question, they can be better grouped together into a buyer persona.
During this step, you may find that you colombia whatsapp data need multiple buyer personas. Give your persona(s) a name that matches their age and typical characteristics.
Before creating your buyer personas, you should discuss the following points with your team:
professional background
goals related to the company's topics and products
Issues related to the company's topics and products
How can your company help solve the person’s problems?
What stops the person from making further purchases?
Which media and channels does the person use to obtain information?
If you are active in the B2B sector and want to approach another company, it is worth considering the following criteria:
What position does she have in the company and how far-reaching is her decision-making power?
How big is the company and what is its philosophy?
What are the company's target markets and what is its budget?
Which events does the person attend
Once all questions have been answered, the buyer persona can be created in the form of a profile. In addition to the information collected, it can be useful to add an example photo to the profile.
When creating content, you always have a concrete picture of the customer for whom you are creating your content.