Michael Jackson video clip song of the earth
Posted: Sun Feb 02, 2025 8:55 am
When the search engine has not only transactional queries, but also informational ones, make news or blog pages, internal pages with articles the target ones for them. After all, visitors will want to see them.
In this case, the users' desire will most likely be limited to reading and viewing content. Commercial resources can promote such keywords and phrases in order to increase the trust of potential clients, create a reputation of high-class professionals or simply people knowledgeable in current trends in the service or product market. As for non-commercial resources, promoting informational search phrases will allow them to attract a large volume of traffic and make good money on content.
General inquiries
General inquiries
Source: shutterstock.com
They are quite difficult to classify as any other type. They can be either transactional or informational. It is quite difficult to determine the user's motive based on them.
Examples:
festive outfits;
floor installation;
rafter system.
Some users want to rent holiday outfits, others want to buy them, and still others want to look at photos of different models. Often, the general category contains one-word keywords without qualifying phrases.
The conversion of general queries is usually much lower than the conversion of transactional queries, since some of them are still information keys.
Due to the large number of illiterate clients ordering promotion of common keys for their commercial resources, competition for them is very high. Although from time to time there are users who like the product and they buy it.
To improve the usability (and therefore conversion) of a resource, for general search phrases, select a page that not only displays information about a service or product, but also provides the opportunity to perform some action if the key turns out to be more transactional.
Multimedia queries
Multimedia queries
Source: shutterstock.com
Media content is quite diverse. It includes realtor email list online presentations, photos, videos, audio tracks, etc. People often search for what they can watch or listen to right now. Key multimedia phrases in commercial topics are used to search for product photos, preview audio albums, or watch video instructions.
Examples:
photo forged gate;
bathtub installation video;
nature desktop wallpaper;
photos of manicure.
Read also!
"Information queries: how to select and how to distinguish from other queries"
Read more
Multimedia keys are of the information type. But due to the large variety, as well as to select the information provided to users, they were allocated to a separate type.
Thus, when entering many multimedia keys, search engines display both text snippets and sets of photos, video previews in the results. Some of the keywords allow you to determine the type of media expected by the user in response to their question. However, this is not always possible (names of artists or show business stars).
On the landing page for multimedia keywords, place the media content that the visitor expects to see. Or several varieties of it, if it is impossible to determine the type of expected media from the keyword.
It is quite difficult to promote such search phrases, because the leading positions in the search results are almost always occupied by non-text blocks from various promoted multimedia resources.
When compiling a semantic core, always consider the specifics of your target audience. Study it carefully, analyze it, test it. Determine the type of keys for which the resource will bring you the highest conversion.
As for commercial sites, they should focus on transactional queries, which are very effective for sales. We recommend using other types of keywords to present the company in the market of services and goods, create a brand and strengthen reputation.
When promoting complex keywords (general or multimedia), show users several blocks on the landing page that match their motivations.
But the most important thing in promoting any Internet site is to know the motive of the person who visited it, and to act in agreement with it, not to contradict it.
In this case, the users' desire will most likely be limited to reading and viewing content. Commercial resources can promote such keywords and phrases in order to increase the trust of potential clients, create a reputation of high-class professionals or simply people knowledgeable in current trends in the service or product market. As for non-commercial resources, promoting informational search phrases will allow them to attract a large volume of traffic and make good money on content.
General inquiries
General inquiries
Source: shutterstock.com
They are quite difficult to classify as any other type. They can be either transactional or informational. It is quite difficult to determine the user's motive based on them.
Examples:
festive outfits;
floor installation;
rafter system.
Some users want to rent holiday outfits, others want to buy them, and still others want to look at photos of different models. Often, the general category contains one-word keywords without qualifying phrases.
The conversion of general queries is usually much lower than the conversion of transactional queries, since some of them are still information keys.
Due to the large number of illiterate clients ordering promotion of common keys for their commercial resources, competition for them is very high. Although from time to time there are users who like the product and they buy it.
To improve the usability (and therefore conversion) of a resource, for general search phrases, select a page that not only displays information about a service or product, but also provides the opportunity to perform some action if the key turns out to be more transactional.
Multimedia queries
Multimedia queries
Source: shutterstock.com
Media content is quite diverse. It includes realtor email list online presentations, photos, videos, audio tracks, etc. People often search for what they can watch or listen to right now. Key multimedia phrases in commercial topics are used to search for product photos, preview audio albums, or watch video instructions.
Examples:
photo forged gate;
bathtub installation video;
nature desktop wallpaper;
photos of manicure.
Read also!
"Information queries: how to select and how to distinguish from other queries"
Read more
Multimedia keys are of the information type. But due to the large variety, as well as to select the information provided to users, they were allocated to a separate type.
Thus, when entering many multimedia keys, search engines display both text snippets and sets of photos, video previews in the results. Some of the keywords allow you to determine the type of media expected by the user in response to their question. However, this is not always possible (names of artists or show business stars).
On the landing page for multimedia keywords, place the media content that the visitor expects to see. Or several varieties of it, if it is impossible to determine the type of expected media from the keyword.
It is quite difficult to promote such search phrases, because the leading positions in the search results are almost always occupied by non-text blocks from various promoted multimedia resources.
When compiling a semantic core, always consider the specifics of your target audience. Study it carefully, analyze it, test it. Determine the type of keys for which the resource will bring you the highest conversion.
As for commercial sites, they should focus on transactional queries, which are very effective for sales. We recommend using other types of keywords to present the company in the market of services and goods, create a brand and strengthen reputation.
When promoting complex keywords (general or multimedia), show users several blocks on the landing page that match their motivations.
But the most important thing in promoting any Internet site is to know the motive of the person who visited it, and to act in agreement with it, not to contradict it.