This helps track whether those early

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What is important is to pay attention to the right metrics at the right time. Here are a few eamples of metrics and when to track them. TOFU: Engagement rates per campaign: In the beginning, demand generation marketing is about increasing engagement. If you create a new informative blog post, for eample, you want to know how many people read or share it.


Overall engagement rates are a vanity metric, but tracking per ukraine whatsapp list campaign shows what actions drive demand. TOFU: Consumption metrics: Including page views, unique page views, etc. -stage demand generation metrics are working. MOFU: Demo/trial conversion: With demand gen and ungating content, etc.


, the goal is to increase awareness in your ICP, improve quality of traffic, and see the results of increased hand-raisers coming directly to a site looking for a demo or free trial. BOFU: MQL to SQL to conversion: Tracking how many marketing qualifications lead through to conversion indicates the overall health of your demand gen strategy.