WebCEO is another cool tool

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Also, study your organic competitors to see where they might be better. You can use IMN’s Side-by-Side Tool to see the content of pages that gained rankings that you lost. The tool will compare various important on-page elements like titles, subheadings, keyword usage, etc. This will give you lots of clues about what needs to be expanded, added to, and improved. SE Ranking on-page SEO checker is another great tool to see where your content needs to be updated and optimized better based on your competitor research: Using SEO change monitoring, you can also be on top of your competitors’ content updates so that you can timely update yours and avoid losing rankings.


that analyzes around 30 competing URLs uk phone number list for your target search queries and suggests what needs to be added for your content to catch up with your competitors: I’ve also done a very detailed guide on identifying and refreshing your old content with many more tips and tricks, and here are even more tips on conducting a content audit. Next, republish your refreshed content with a new date to push that article back to the top of your blog’s archive.



For seasonal content, it’s especially important to time those content updates with the upcoming holiday or season. Depending on those keywords (i.e. their relevancy and search volume), you may want to make that page more evergreen and prevent it from ever getting lost in your blog’s archives. Internal linking is one way to do that. You can link to that page from relevant static landing pages that always remain at the same level in the site structure.