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Google requires that you meet minimum requirements, which are to have at least 15,000 clicks on Google search and at least 600 conversions in a 30-day period.

These specifications must be maintained over time, otherwise this attribution model

When you start working on an e-commerce site on Google Shopping, it is highly recommended to differentiate between generic search terms and specific ones.

That is to say, a fantastic strategy would be to create a campaign aimed only at entering generic terms and another at terms that contain brands, references, etc.

In this way, the investment can be optimized much better, since we will establish a lower CPC for those generic terms that bring in a lot of traffic but generally offer few conversions and, instead, we will aim honduras mobile database for a higher CPC for much more transactional terms that, for example, contain brands or references.

Why is this done?

It is obvious that a user searching for “air conditioning”, “mattress” or “mobile” is not as likely to make the purchase as someone searching for “mitsubishi 512 air conditioning” or “flex viscoelastic mattress 90”, which is why we will be interested in bidding more on long tail terms.

At Geotelecom, to make all the work involved in this continuous review and negativization much faster and easier, we have developed scripts that detect and add negative terms on a daily basis.