Pop-up banner
Pop-up banners used correctly are a great way to increase the conversion rate. If a pop-up window opens immediately after accessing a website, most users find it annoying. The user experience is immediately interrupted and thus negatively affected.
We therefore recommend using so-called exit intent pop-ups. These only open when the user intends to leave the page. The banners can offer discounts, registrations or assets. Depending on which phase of the buyer's journey the user is in, you can have great success with this.
12. Analyze user behavior
landing page. This will tell you how far users belize whatsapp data scroll on the page, where they click and where they may even abandon the page. We use HotJar on our landing pages and blog posts to gradually optimize the pages based on the findings.
Hotjar
The conclusion
Now you know what the conversion rate is, what it is used for, how it is calculated and what measures can be taken to increase it in order to generate consistently valuable leads.
But don't make the mistake of evaluating the success of your website based solely on the conversion rate. Don't compare this value with other industries either. These comparisons are not meaningful!
Conversion optimization should go hand in hand with the generation of high-quality website traffic and be part of everyday work in online marketing. Small optimizations can sometimes lead to great success.
Also look for benchmarks. You often recognize the same or similar patterns among the big players in your competitive environment. This is where you can start.
Conduct active A/B testing! Constantly optimize and test different forms, CTAs, texts and images!
If your buyer persona cannot find your website, all your efforts are in vain. Therefore, analyze the conversions of your traffic sources and use your work and budget correctly based on the findings!
And very important: Make sure you use analysis and testing tools - these should be used daily! This is the only way to find out whether your work is bearing fruit. You also have a strong argument to discuss with colleagues, superiors and agencies and justify your budget.
Do you have any other tips on how to optimize the conversion rate? Then please use the comment function. Would you like to improve the conversion rate on your website as part of your inbound marketing strategy? We would be happy to advise you in detail and help you with this.