Developing meaningful buyer personas is the key to effective online marketing. However, there are some mistakes that can quickly creep in. Knowing them and avoiding them is very important for the profile of an ideal customer.
If we look at a definition of buyer personas from the inbound marketing and sales platform HubSpot, some mistakes should not even happen: "Buyer personas are semi-fictional representations of customers that are created using real data and selected assumptions about customer demographic backgrounds, behavior patterns, motivations and goals."
The goal of buyer personas is to attract people saudi arabia whatsapp data who have a potential interest in what you have to offer through a website or other marketing channels. Personas paint a good picture of the people behind your ideal customers. This way you know what type of content, in which format and on which channel will be most popular with your customers.
However, personas are only effective if they are developed and used correctly. Putting yourself in the customer's shoes makes it easier to manage successful strategies throughout the customer lifecycle. However, although the use of personas is becoming more commonplace, there are still traps that you can fall into. So pay particular attention to the following four aspects:
Mistake number 1: You create your buyer personas in a vacuum
Have you spoken to your personas recently? This means whether you have conducted interviews with real or potential customers who are close to your persona to develop your personas.
When developing personas, a big mistake is not validating them. Instead, it is all too often assumed that one knows one's own customers or personas so well that validation is unnecessary. However, this assumption always turns out to be wrong. This happens especially in companies that are very close to the customer. As positive as customer proximity is, a buyer persona developed in this way is never completely unbiased.