What to Include in Your Expert Roundup
Posted: Sun Dec 22, 2024 10:09 am
What to Include in Your Expert Roundup Post
An expert roundup blog post template includes:
An introduction explaining why you created the post, and a preview of what they’ll learn.
A number of quotes (usually at least 20) from different people in your niche. These could be split into sections.
A conclusion, prompting the reader to take action and get started.
Here’s how you could write and structure each section within these kinds of blog post templates:
Introduction:
Start by explaining the topic or a question you asked, and why. You might want to name-drop at this point (e.g. “I asked top writers like X, Y, and Z…”) to give readers a teaser for what’s to come.
Quotes:
The main body of your expert roundup post could simply be a list of quotes. You should number each, name the person the quote is from, and link to them.
Many expert roundups go further with optional elements such as:
A photo of each person being quoted.
Extra formatting of the quote, like adding in subheadings if it’s long, or pulling out key points in bold text.
Commentary on the quote that helps expand or make it more actionable for the reader.
It’s often helpful to group the quotes together into key sections. For instance, you might ask 20 people “What’s your top tip for writing faster?” Some of those quotes may relate to things you can do before writing and some might be focused on things you can do during a writing session. It would make sense to split your post into two parts accordingly.
Pro Tip: If you’re struggling to get quotes directly from big names in your field, you could instead choose a key quote from a blog post or book they’ve written. Just make sure you cite the source of the quote in your post.
Conclusion:
Your conclusion could sum up a key theme from the advice (e.g. “Just get free australian email leads ” or “Don’t be put off by early failures.”)
Because expert roundup posts get shared a lot on social media, they’ll often be read by people who aren’t familiar with your blog. This means your conclusion is a great place to point to another resource, such as a free download you offer to email newsletter subscribers.
Expert Roundup Blog Post Examples
60 Top Entrepreneurs Share Best Business Advice and Tips for Success: In this post, I bring together some of the key trends from the advice before giving the list of quotes. For the list itself, I use a consistent blog post format where I introduce each key business person before sharing their advice. The subheadings in the list are the individuals’ names.
To help make the post even more shareable, I have“click to tweet” quotes for all the people on the list, too—an important feature to encourage sharing whenever I lean on these types of blog post templates.
40 Top Bloggers Share Best Blogging Advice (to Grow Quickly) This Year: This expert roundup post is split into four key sections, corresponding to different stages in the growth of a blog, to make it easy for readers to find the advice most relevant to them. Each section begins with an introduction, then the quotes.
With this post, instead of using the person’s name as the subheading, I use a short quote from them. This is a great tactic if you want to highlight the advice itself. In this case, for instance, readers might be very new to blogging and not yet familiar with the names of top bloggers.
An expert roundup blog post template includes:
An introduction explaining why you created the post, and a preview of what they’ll learn.
A number of quotes (usually at least 20) from different people in your niche. These could be split into sections.
A conclusion, prompting the reader to take action and get started.
Here’s how you could write and structure each section within these kinds of blog post templates:
Introduction:
Start by explaining the topic or a question you asked, and why. You might want to name-drop at this point (e.g. “I asked top writers like X, Y, and Z…”) to give readers a teaser for what’s to come.
Quotes:
The main body of your expert roundup post could simply be a list of quotes. You should number each, name the person the quote is from, and link to them.
Many expert roundups go further with optional elements such as:
A photo of each person being quoted.
Extra formatting of the quote, like adding in subheadings if it’s long, or pulling out key points in bold text.
Commentary on the quote that helps expand or make it more actionable for the reader.
It’s often helpful to group the quotes together into key sections. For instance, you might ask 20 people “What’s your top tip for writing faster?” Some of those quotes may relate to things you can do before writing and some might be focused on things you can do during a writing session. It would make sense to split your post into two parts accordingly.
Pro Tip: If you’re struggling to get quotes directly from big names in your field, you could instead choose a key quote from a blog post or book they’ve written. Just make sure you cite the source of the quote in your post.
Conclusion:
Your conclusion could sum up a key theme from the advice (e.g. “Just get free australian email leads ” or “Don’t be put off by early failures.”)
Because expert roundup posts get shared a lot on social media, they’ll often be read by people who aren’t familiar with your blog. This means your conclusion is a great place to point to another resource, such as a free download you offer to email newsletter subscribers.
Expert Roundup Blog Post Examples
60 Top Entrepreneurs Share Best Business Advice and Tips for Success: In this post, I bring together some of the key trends from the advice before giving the list of quotes. For the list itself, I use a consistent blog post format where I introduce each key business person before sharing their advice. The subheadings in the list are the individuals’ names.
To help make the post even more shareable, I have“click to tweet” quotes for all the people on the list, too—an important feature to encourage sharing whenever I lean on these types of blog post templates.
40 Top Bloggers Share Best Blogging Advice (to Grow Quickly) This Year: This expert roundup post is split into four key sections, corresponding to different stages in the growth of a blog, to make it easy for readers to find the advice most relevant to them. Each section begins with an introduction, then the quotes.
With this post, instead of using the person’s name as the subheading, I use a short quote from them. This is a great tactic if you want to highlight the advice itself. In this case, for instance, readers might be very new to blogging and not yet familiar with the names of top bloggers.