Employer Branding Measure 2: Reviews
In addition, it doesn't hurt to ask your own employees to evaluate the company. Be it internally through questionnaires on employee satisfaction or to suggest ideas for improvement. Having yourself evaluated externally via platforms such as kununu.de also affects your image as an employer. Analyze the results regularly. This will give you a good impression of how your company is received by employees and applicants.
Employer Branding sweden whatsapp data Measure 3: Project Teams
For successful employer branding, it is essential to get management on board. With the right strategy and a confident leadership that makes employer branding a key task, new processes can be implemented quickly. To achieve this, it has proven useful to form a project team from the areas of human resources and marketing. The know-how of company management, sales and controlling must also be included here.
Like any strategy, employer branding is not a quick fix, but a long-term process. How long it takes depends on the company and the industry. Bitkom says it takes between 18 and 36 months. Once the benefits and expectations of all those involved have been clarified, it's time to get down to business - change management. Analyze your current company culture and compare it with the demands of "homo informaticus". Set key figures that you will review after a defined period of time. Optimize your workflows with a current e-recruiting system.