A content marketing strategy and good content about products and services are important for generating leads. Regular newsletters also play a major role in a systematic inbound marketing campaign. Newsletter content marketing is ideal for distributing this content.
In addition to social media, newsletter content marketing is a great way for IT companies to address leads directly. This is mainly because these newsletters actually end up in the recipient's email inbox. The reason: your customer has requested the newsletter themselves because they expect it to add value. This is exactly where you can start.
For example, give your leads the feeling that they are being exposed by subscribing to your newsletter. Offer interesting offers, news and stories that are only available to subscribers.
The benefits your leads receive vary depending uk whatsapp data on the offer and the goal of the newsletter. These include special information, vouchers or discounts. Don't disappoint the customer and keep all the promises you made to them when they filled out the contact form.
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A subscribed newsletter is particularly valuable because nowhere are you as close to the lead as in the email inbox. A study by shopanbieter.de from 2016 shows that the conversion rate of email marketing is 58 percent higher than, for example, SEA ads, social media ads or banner advertising.
This is mainly because you have your reader's undivided attention in the inbox. For one or two minutes, the lead belongs to you and no one else. Use this time. Remind them of promotions, new topics on your blog or exciting information that will really help your lead.
Newsletter Content Marketing – an important part of the lead strategy
Reminding people of something is an important function of the newsletter. In a systematic lead strategy, reminding people is therefore of great importance.
Newsletters are indispensable for inbound marketing. Customers give their email address in exchange for valuable content or other benefits. This is the only way lead generation can work efficiently. Within the three buyer's journey phases - Discover, Educate and Compare - it is the newsletters that remind customers of the company and enable them to keep communicating.