Role players have an advantage
Posted: Sun Feb 02, 2025 10:51 am
Because then she has a very specific idea of who she is writing each blog article for.
For example, if our florist Uta writes a blog article about unusual table decorations for a wedding, her persona is a young woman in her thirties. She is currently planning her wedding and is looking for original ideas.
However, if Uta writes a blog bahrain telegram screening article in which she describes how she organizes grave maintenance for her customers, what she pays attention to, and what services she offers in detail, then the reader has an older lady in her late sixties in mind.
Uta will automatically adjust her address in the text. And that is exactly what you want. If you write for everyone, you quickly become impersonal and no longer address your readers directly. You will quickly start writing "one" and no longer address the reader individually but in the plural, with "you" or "you".
But that's exactly what you don't want. Every reader should have the feeling that you're writing just for him or her.
This will help you build a relationship with your readers and really convince them to visit you in person at your store or give you a call.
If your readers have already read a few of your articles, they will get the feeling that they already know you. And I don't have to explain to you that everyone prefers to shop where they are known - right?!
For example, if our florist Uta writes a blog article about unusual table decorations for a wedding, her persona is a young woman in her thirties. She is currently planning her wedding and is looking for original ideas.
However, if Uta writes a blog bahrain telegram screening article in which she describes how she organizes grave maintenance for her customers, what she pays attention to, and what services she offers in detail, then the reader has an older lady in her late sixties in mind.
Uta will automatically adjust her address in the text. And that is exactly what you want. If you write for everyone, you quickly become impersonal and no longer address your readers directly. You will quickly start writing "one" and no longer address the reader individually but in the plural, with "you" or "you".
But that's exactly what you don't want. Every reader should have the feeling that you're writing just for him or her.
This will help you build a relationship with your readers and really convince them to visit you in person at your store or give you a call.
If your readers have already read a few of your articles, they will get the feeling that they already know you. And I don't have to explain to you that everyone prefers to shop where they are known - right?!