When evaluating the success of your UGC strategy, metrics like reach, engagement, and conversions are likely your go-to indicators. However, you might also be wondering:
How much have we saved on content production since implementing UGC?
How does the average time it takes to publish our UGC content compare to the time it takes for our original brand content?
Which products, brands, or categories most frequently appear in our UGC?
Content production metrics can provide answers to these questions. But with a plethora of metrics to sift through and limited resources, keeping tabs on performance can be challenging.
That’s where our new italy telegram screening Content Dashboard comes in. Launching with over twenty new trackable content production metrics for an even deeper dive, it streamlines the tracking of all of these, making it easier to monitor ongoing processes, costs, and productivity—while allowing users to compare these metrics to other types of content performance for a holistic view of your UGC’s value.
Exploring key production metrics in the Content Dashboard and considering practical applications
The Content Dashboard offers a comprehensive view of your user-generated content activity through an overview page that presents a summary of production insights spanning Tiles, Assets, Rights Management, Tags, and Commerce. Additionally, you can delve deeper into each area for detailed metrics and track trends over time with dedicated reports.