The need for entertainment
Posted: Thu Feb 06, 2025 3:17 am
Example of a product set in a personalised Shopping World
Furthermore, the personalised Shopping World also offers customers the possibility to browse through favourite brands and categories in the form of interactive widgets with just a few clicks. In this way, they can discover new favourite products in a playful way and benefit from an inspiring digital customer experience.
Initial evaluations also show that customers particularly value this content, which is compiled individually for them. Widgets such as “Your favourite categories” or “Your favourite brands” are among the most popular widgets in a shopping stream. Compared to classic recommendations, such as those found on product detail pages, the click-through-rates on the aforementioned stream widgets alone were already up to 8 times higher.
shopware-digitale-customer-experience-ocm-lieblingskategorien-epoqExample of an interactive widget that invites you to browse through your favourite categories
Product novelties, items that are now reduced or available again can also be made available in the personalised Shopping World. All suggested luxembourg telegram screening products correspond to the customer’s preferences (such as preferred brands, style or size). The items displayed therefore have a particularly high relevance.
Content plays a crucial role here as well. Inspiration on Instagram, embedded YouTube content or blog articles create great added value and, together with relevant products, address the digital need for entertainment. According to a study by the French network agency Havas, which belongs to Vivendi, in cooperation with Cannes Lions, this is becoming increasingly important in today's world. For example, 83% of respondents said that entertainment was an essential need for them. In addition, 74% of respondents want an entertaining experience with brands [1]. This shows the enormous relevance of entertainment with regard to advertising and brands.
The mixture of content, commerce and personalisation within a shopping stream therefore simultaneously provides service and entertainment.
Furthermore, the personalised Shopping World also offers customers the possibility to browse through favourite brands and categories in the form of interactive widgets with just a few clicks. In this way, they can discover new favourite products in a playful way and benefit from an inspiring digital customer experience.
Initial evaluations also show that customers particularly value this content, which is compiled individually for them. Widgets such as “Your favourite categories” or “Your favourite brands” are among the most popular widgets in a shopping stream. Compared to classic recommendations, such as those found on product detail pages, the click-through-rates on the aforementioned stream widgets alone were already up to 8 times higher.
shopware-digitale-customer-experience-ocm-lieblingskategorien-epoqExample of an interactive widget that invites you to browse through your favourite categories
Product novelties, items that are now reduced or available again can also be made available in the personalised Shopping World. All suggested luxembourg telegram screening products correspond to the customer’s preferences (such as preferred brands, style or size). The items displayed therefore have a particularly high relevance.
Content plays a crucial role here as well. Inspiration on Instagram, embedded YouTube content or blog articles create great added value and, together with relevant products, address the digital need for entertainment. According to a study by the French network agency Havas, which belongs to Vivendi, in cooperation with Cannes Lions, this is becoming increasingly important in today's world. For example, 83% of respondents said that entertainment was an essential need for them. In addition, 74% of respondents want an entertaining experience with brands [1]. This shows the enormous relevance of entertainment with regard to advertising and brands.
The mixture of content, commerce and personalisation within a shopping stream therefore simultaneously provides service and entertainment.