Microinfluencers: a new element in Digital Marketing
Posted: Sat Dec 21, 2024 3:30 am
We all know that marketing bases its entire technique on a simple axiom: human beings are easily influenced. And the big novelty of the moment is a way of influencing through a new figure that is increasingly gaining relevance, with you the character of the moment: the microinfluencer.
The issue of social networks , combined with the ease of producing content and, in turn, added to access to knowledge of Digital Marketing has allowed some people through a Blog or a YouTube channel , for example, to have between 5,000 to 100,000 followers.
These figures, who reach a niche audience, i.e., communities afghanistan email list 168973 contact leads that are a bit smaller but with more specific interests and a high level of interaction, are a real competitive advantage, as they form opinions and are accessible at the same time. Therefore, it is best to have one working with you.
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Who is the Microinfluencer ?
This is a common internet user who expresses himself through a social network or blog about strictly segmented topics such as gastronomy, hospitality, tourism, music, theater, among other things. He publishes all his impressions about the experiences he lives and his audience accompanies him and interacts with him.
He is not famous, but he is known by some; he is not a movie or television star, but he has his followers on his social network page. He works locally, on a smaller scale, in a given city, creating content that inspires his followers and achieves the most valuable thing: moving an audience , not large numbers, but enough to increase your business's sales.
Due to their more defined identity traits, these types of “micro influencers” are gradually replacing the concept of mega influencers, to the point that Klout, the famous platform that calculated the popularity index, stopped working this year . The digital trend has moved away from the general and now seeks more defined traits.
The issue of social networks , combined with the ease of producing content and, in turn, added to access to knowledge of Digital Marketing has allowed some people through a Blog or a YouTube channel , for example, to have between 5,000 to 100,000 followers.
These figures, who reach a niche audience, i.e., communities afghanistan email list 168973 contact leads that are a bit smaller but with more specific interests and a high level of interaction, are a real competitive advantage, as they form opinions and are accessible at the same time. Therefore, it is best to have one working with you.
Social media kit
Leave your email and receive the free kit!
Who is the Microinfluencer ?
This is a common internet user who expresses himself through a social network or blog about strictly segmented topics such as gastronomy, hospitality, tourism, music, theater, among other things. He publishes all his impressions about the experiences he lives and his audience accompanies him and interacts with him.
He is not famous, but he is known by some; he is not a movie or television star, but he has his followers on his social network page. He works locally, on a smaller scale, in a given city, creating content that inspires his followers and achieves the most valuable thing: moving an audience , not large numbers, but enough to increase your business's sales.
Due to their more defined identity traits, these types of “micro influencers” are gradually replacing the concept of mega influencers, to the point that Klout, the famous platform that calculated the popularity index, stopped working this year . The digital trend has moved away from the general and now seeks more defined traits.