This is a reimagining of the classic Pirate Metrics
Posted: Thu Feb 06, 2025 4:40 am
The structure and the user types that each step corresponds to are as follows:
Activation Evaluator
Adoption Beginners
Worship Regular
Advocate Champion
Let’s dive into each framework step, then explore product-led growth metrics that will help you incorporate them into your customer journey.
Activate User Type: Evaluator
Users in this stage are new to your product, or are free users who sri lanka mobile database have little to no experience with your product. They are cautiously excited, but your product isn’t the only one they’re checking out.
All of your users use your product to solve a specific problem. You want to focus on bringing them to their “ aha! ” moment — their activation moment.
Facebook found that when users added seven friends within their first 10 days of using the platform, they were much more likely to become long-term users. Seven out of ten became Facebook’s activation model, meaning they designed the initial product experience to drive this behavior — making it easy and frictionless for users to get their first seven friends.
Activation Evaluator
Adoption Beginners
Worship Regular
Advocate Champion
Let’s dive into each framework step, then explore product-led growth metrics that will help you incorporate them into your customer journey.
Activate User Type: Evaluator
Users in this stage are new to your product, or are free users who sri lanka mobile database have little to no experience with your product. They are cautiously excited, but your product isn’t the only one they’re checking out.
All of your users use your product to solve a specific problem. You want to focus on bringing them to their “ aha! ” moment — their activation moment.
Facebook found that when users added seven friends within their first 10 days of using the platform, they were much more likely to become long-term users. Seven out of ten became Facebook’s activation model, meaning they designed the initial product experience to drive this behavior — making it easy and frictionless for users to get their first seven friends.